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Furthrive Dog Pads

Fail

Demand is soft, at -74.6% this quarter, so Furthrive Dog Pads is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$13K/yr25K searches / yr
90-day growth
-74.6%search demand this quarter
Competition
50%top-5 click share · 13 brands · 16 sellers

Flapen Score

Furthrive Dog Pads against its category

The dotted line is the Pet Supplies average. Past it, Furthrive Dog Pads is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furthrive Dog Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Furthrive Dog Pads 25K times last year and spent an estimated $13K. The top 5 brands take 64% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-74.6%
Conversion, latest week
2.3%
Market size, estimated
$13Ka year
Top search term
nova paw pee pad13K searches a year

02 · Price

A sale here is worth $23.51.

Listings sell for $23.51 on average, from $13.55 to $49.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $23.51 that is $0 to $2K a year per listing.

Average price
$23.51inside the $15 to $100 sweet spot
Price range
$13.55–$49.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #148 within Litter & Housebreaking. It carries 821 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
13.7%
Average rank
#148in Litter & Housebreaking
Average rating
3.78 starsAmazon United States average 4.42 stars
Average reviews
821per listing
Listings tracked
20

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Furthrive Dog Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

13

Sellers

16

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

29%

  • Brand 122%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Furthrive Dog Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26FebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 5.3× · 6 of 12 months tracked

Search terms

Top Furthrive Dog Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nova paw pee pad13K/yr
  • nova paw pup pad4K/yr
  • the gentle paw rescue pee pad3K/yr
  • furthrive dog pads5K/yr

Reviews and returns

What reviews say buyers love and hate about Furthrive Dog Pads

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Functionality-Overall”
2.2%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Furthrive Dog Pads questions

Answered from the same tracked data.