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Furhaven Dog Bed

Fail

The top 5 brands take 95% of clicks, so Furhaven Dog Bed is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$127K/yr249K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
32%top-5 click share · 9 brands · 15 sellers

Flapen Score

Furhaven Dog Bed against its category

The dotted line is the Pet Supplies average. Past it, Furhaven Dog Bed is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furhaven Dog Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Furhaven Dog Bed 249K times last year and spent an estimated $127K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
1.1%
Market size, estimated
$127Ka year
Peak month
December1.8× the quietest month
Top search term
furhaven dog bed74K searches a year

02 · Price

A sale here is worth $47.56.

Listings sell for $47.56 on average, from $18.85 to $95.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $47.56 that is $0 to $5K a year per listing.

Average price
$47.56inside the $15 to $100 sweet spot
Price range
$18.85–$95.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #163 within Beds & Furniture. It carries 12,776 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#163in Beds & Furniture
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
12,776per listing
Listings tracked
49

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Furhaven Dog Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

32%

Top 20: 71%

Open market

3%

  • Brand 142%
  • Brand 238%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Furhaven Dog Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Furhaven Dog Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furhaven dog bed74K/yr
  • leisure dog bed33K/yr
  • furhaven orthopedic dog bed29K/yr
  • cloud dog bed16K/yr
  • furhaven20K/yr
  • lesure dog bed9K/yr
  • le sure dog bed10K/yr
  • cloud 9 dog bed6K/yr
  • dog cloud bed5K/yr
  • washable donut dog bed7K/yr

Reviews and returns

What reviews say buyers love and hate about Furhaven Dog Bed

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Size not accurate”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Furhaven Dog Bed questions

Answered from the same tracked data.