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Furazone for Horses

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 95% of clicks, so Furazone for Horses is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$209K/yr38K searches / yr
90-day growth
+21.4%search demand this quarter
Competition
95%top-5 click share · 6 brands · 16 sellers

Flapen Score

Furazone for Horses against its category

The dotted line is the Pet Supplies average. Past it, Furazone for Horses is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furazone for Horses market on Amazon at a glance

Shoppers on Amazon United States searched for Furazone for Horses 38K times last year and spent an estimated $209K. The top 5 brands take 95% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
10.8%
Market size, estimated
$209Ka year
Top search term
furazone13K searches a year

02 · Price

A sale here is worth $51.59.

Listings sell for $51.59 on average, from $19.63 to $159.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $51.59 that is $13K to $26K a year per listing.

Average price
$51.59inside the $15 to $100 sweet spot
Price range
$19.63–$159.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #56 within Horses. It carries 2,640 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
12.1%
Average rank
#56in Horses
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,640per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Furazone for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 215%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Furazone for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Furazone for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furazone13K/yr
  • fura-zone9K/yr
  • furazone for horses13K/yr
  • fura zone ointment for horses3K/yr

Reviews and returns

What reviews say buyers love and hate about Furazone for Horses

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Scratch Resistance”
50%of negative reviews mention “Allergies”
0.4%of orders come back
“sores on my legs so I thought what the heck Ill try it”
A buyer, on “Allergies”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Furazone for Horses questions

Answered from the same tracked data.