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Funny Dog Toys

Fail

The top 5 brands take 96% of clicks, so Funny Dog Toys is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$229K/yr398K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
74%top-5 click share · 7 brands · 13 sellers

Flapen Score

Funny Dog Toys against its category

The dotted line is the Pet Supplies average. Past it, Funny Dog Toys is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Dog Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Funny Dog Toys 398K times last year and spent an estimated $229K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
4.5%
Market size, estimated
$229Ka year
Peak month
December4.9× the quietest month
Top search term
funny dog toys218K searches a year

02 · Price

A sale here is worth $12.82.

Listings sell for $12.82 on average, from $7.70 to $19.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.82 that is $3K to $6K a year per listing.

Average price
$12.82under the $15 to $100 sweet spot
Price range
$7.70–$19.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #365 within Toys. It carries 2,181 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#365in Toys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,181per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Funny Dog Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 179%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Funny Dog Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.9×

Search terms

Top Funny Dog Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny dog toys218K/yr
  • dog toys funny33K/yr
  • large stuffed animals for dogs37K/yr
  • joint dog toy14K/yr
  • blunt dog toy9K/yr
  • zyn dog toy17K/yr
  • weed dog toy8K/yr
  • dog joint toy6K/yr
  • dog toy blunt5K/yr
  • raw dog toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Dog Toys

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
30%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Small Box of Donuts”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Funny Dog Toys questions

Answered from the same tracked data.