Frozen Mice
FailThe top 5 brands take 90% of clicks, so Frozen Mice is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $116K/yr78K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 48%top-5 click share · 11 brands · 13 sellers
Flapen Score
Frozen Mice against its category
The dotted line is the Pet Supplies average. Past it, Frozen Mice is stronger. Inside it, weaker.
Market
The Frozen Mice market on Amazon at a glance
Shoppers on Amazon United States searched for Frozen Mice 78K times last year and spent an estimated $116K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $116Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- frozen mice for snakes24K searches a year
02 · Price
A sale here is worth $60.89.
Listings sell for $60.89 on average, from $9.99 to $119.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $60.89 that is $0 to $6K a year per listing.
- Average price
- $60.89inside the $15 to $100 sweet spot
- Price range
- $9.99–$119.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #883 within Reptiles & Amphibians. It carries 89 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 9%
- Out of stock, average day
- 13.5%
- Average rank
- #883in Reptiles & Amphibians
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 89per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Frozen Mice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
imagitarium Frozen Fuzzy Mouse Small Count of 50
- Price
- $35.74
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 2y ago

imagitarium Frozen Pinkie Mouse Medium Count of 25
- Price
- $18.06
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 2y ago

imagitarium Frozen Pinkie Mouse Large Count of 25
- Price
- $18.02
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 2y ago

RodentPro Frozen Reptile Feeder White Medium Mice (50 Count)
- Price
- $73.00
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

RodentPro Frozen Reptile Feeder White Large Mice (50 Count)
- Price
- $79.07
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Live Target MHB60T400 FloatingMouse 2-1/4-Inch Brn/White Brown/White
- Price
- $14.63
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 14y ago

EDENPAWS Freeze-Dried Baby Mice for Reptiles Birds of Prey & Exotic Pets Whole-Prey Feeder High Protein Easy to Store Feed Dry or Rehydrate 20 Count 1.3 oz (37 g)
- Price
- $39.64
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 11mo ago

RodentPro Frozen Reptile Feeder White Small Pinky Mice (100 Count)
- Price
- $68.47
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

RodentPro Frozen Reptile Feeder White Fuzzy Mice (100 Count)
- Price
- $82.53
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Macks Natural Reptile Food Frozen Fuzzy Mouse - 25ct
- Price
- $40.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
RodentPro Frozen Reptile Feeder White Medium Mice (50 Count)
- Price
- $73.00
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

RodentPro Frozen Reptile Feeder White Large Mice (50 Count)
- Price
- $79.07
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 6mo ago

RodentPro Frozen Reptile Feeder White Small Pinky Mice (100 Count)
- Price
- $68.47
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago

RodentPro Frozen Reptile Feeder White Peach Fuzzy Mice (100 Count)
- Price
- $84.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

RodentPro Frozen Reptile Feeder White Extra-Large Mice (25 Count)
- Price
- $67.22
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
13
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 90%
Open market
6%
- imagitarium39%
- Rodentpro.com36%
- EDENPAWS6%
- MiceDirect EST. 20035%
- LIVE TARGET5%
- Mack's Natural Reptile Food3%
- Open — no brand owns it (5 brands, 6%)
Demand
Frozen Mice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Frozen Mice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frozen mice for snakes24K/yr
- frozen mice26K/yr
- feeder mice5K/yr
- frozen fuzzy mice for snakes4K/yr
- frozen pinkies5K/yr
- frozen feeder mice3K/yr
- frozen pinky mice for snakes4K/yr
- feeder mice for snakes4K/yr
- live feeder mice4K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Mice
We read the reviews and the return reasons for every product selling here.
“Box mush bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Mice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









