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Frozen Mice

Fail

The top 5 brands take 90% of clicks, so Frozen Mice is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$116K/yr78K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
48%top-5 click share · 11 brands · 13 sellers

Flapen Score

Frozen Mice against its category

The dotted line is the Pet Supplies average. Past it, Frozen Mice is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Mice market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Mice 78K times last year and spent an estimated $116K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
2.5%
Market size, estimated
$116Ka year
Peak month
May1.3× the quietest month
Top search term
frozen mice for snakes24K searches a year

02 · Price

A sale here is worth $60.89.

Listings sell for $60.89 on average, from $9.99 to $119.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $60.89 that is $0 to $6K a year per listing.

Average price
$60.89inside the $15 to $100 sweet spot
Price range
$9.99–$119.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #883 within Reptiles & Amphibians. It carries 89 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
9%
Out of stock, average day
13.5%
Average rank
#883in Reptiles & Amphibians
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
89per listing
Listings tracked
33

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Frozen Mice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

13

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 90%

Open market

6%

  • imagitarium39%
  • Rodentpro.com36%
  • EDENPAWS6%
  • MiceDirect EST. 20035%
  • LIVE TARGET5%
  • Mack's Natural Reptile Food3%
  • Open — no brand owns it (5 brands, 6%)

Demand

Frozen Mice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Frozen Mice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frozen mice for snakes24K/yr
  • frozen mice26K/yr
  • feeder mice5K/yr
  • frozen fuzzy mice for snakes4K/yr
  • frozen pinkies5K/yr
  • frozen feeder mice3K/yr
  • frozen pinky mice for snakes4K/yr
  • feeder mice for snakes4K/yr
  • live feeder mice4K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Mice

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Box mush bigger than expected”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Frozen Mice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data