Frozen Dog Food

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

9.8%

Market size, estimated

$4.3Ma year

Peak month

February2.2× the quietest month

Top search term

fresh pet498K searches a year

Listings sell for $22.13 on average, from $3.27 to $108.00. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $22.13 that is $133K to $177K a year per listing.

Average price

$22.13inside the $15 to $100 sweet spot

Price range

$3.27–$108.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$133K–$177K

Returns

0.0%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #414 within Food. It carries 1,197 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

95%

Out of stock, average day

1.8%

Average rank

#414in Food

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,197per listing

Listings tracked

39

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

87 months