frontline plus for dogs 5-22 lbs
Worth a lookShows searches that convert (17.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Price range
Incredible$24.50–$70.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.53avg listing price — sweet spot $15–$100
Growth
Good+44.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$584K$584K/yr · 71K searches
Review moat
Bad42,071.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, frontline plus for dogs 5-22 lbs is a $584K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
frontline plus for dogs 5-22 lbs market data
- Units sold / yr
- 8K–10K
- avg 1,500–2,000/product
- Revenue / yr
- $380K–$475K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 17.3%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Frontline95%
- PetArmor5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +44.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.1×
Top frontline plus for dogs 5-22 lbs search terms
- frontline plus for dogs 5-22 lbs39K/yr
- frontline for small dogs16K/yr
- frontline plus for small dogs7K/yr
- frontline small dog4K/yr
- frontline for puppies5K/yr
- frontline for dogs 5-22 lbs2K/yr
Top frontline plus for dogs 5-22 lbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 3
Frontline$34.834.4★49,332 rev
FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 6
Frontline$57.914.4★49,332 rev
FRONTLINE Plus for Dogs Flea and Tick Treatment (Small Dog 5-22 lbs.) 8 Doses (Orange Box)
Frontline$70.124.4★49,332 rev
PetArmor Plus Flea and Tick Prevention for Dogs Small Dog Flea and Tick Treatment 3 Doses Waterproof Topical Fast Acting (5-22 lbs)
PetArmor$24.504.2★61,428 rev
FRONTLINE Gold Flea & Tick Treatment for Small Dogs Up to 5 to 22 lbs. Pack of 3
Frontline$50.284.4★935 rev
Newest
by launch dateFRONTLINE Gold Flea & Tick Treatment for Small Dogs Up to 5 to 22 lbs. Pack of 3
Frontline$50.28935 rev
FRONTLINE Plus for Dogs Flea and Tick Treatment (Small Dog 5-22 lbs.) 8 Doses (Orange Box)
Frontline$70.1249,332 rev
PetArmor Plus Flea and Tick Prevention for Dogs Small Dog Flea and Tick Treatment 3 Doses Waterproof Topical Fast Acting (5-22 lbs)
PetArmor$24.5061,428 rev
FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 6
Frontline$57.9149,332 rev
FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 3
Frontline$34.8349,332 rev
Trending
90-day click momentumFRONTLINE Plus for Dogs Flea and Tick Treatment (Small Dog 5-22 lbs.) 8 Doses (Orange Box)
Frontline$70.124.4★
FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 3
Frontline$34.834.4★
FRONTLINE Gold Flea & Tick Treatment for Small Dogs Up to 5 to 22 lbs. Pack of 3
Frontline$50.284.4★
PetArmor Plus Flea and Tick Prevention for Dogs Small Dog Flea and Tick Treatment 3 Doses Waterproof Topical Fast Acting (5-22 lbs)
PetArmor$24.504.2★
FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 6
Frontline$57.914.4★
What buyers say about frontline plus for dogs 5-22 lbs
What buyers praise and complain about, mined from review topics.What buyers love
“VERY Satisfied Customer”
“Great price”
“was as advertised”
“Easy to use”
“Works great for my animals well”
“didnt notice any skin irritation”
“Most important following instructions”
“Great for dogs, no smell, and effective”
“get all the fleas off”
“I like this so much better than giving my dog a pill to ingest”
What buyers complain about
“Didn't work well”
“Not worth the price at all”
“Not long lasting”
“Skin irritation or redness”
“The package says it kills 100% of fleas... That is not true... This did not work for me and my dog”
“Trash”
“Although it didn't dry as quickly as I would have liked”
“Strong chemical”
“Made my puppies sick”
“Sort of smell”
Top return reasons
Common questions
- Is frontline plus for dogs 5-22 lbs profitable to sell on Amazon United States?
- The niche generates $584K/yr across 5 tracked products. 90-day search growth is +44.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the frontline plus for dogs 5-22 lbs niche?
- 2 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in frontline plus for dogs 5-22 lbs?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Durability. The return rate is 0.3%.
- When does demand for frontline plus for dogs 5-22 lbs peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 4.1× the quietest.
- What does it cost to enter the frontline plus for dogs 5-22 lbs niche?
- Listings span $24.50–$70.12; the average listing price is $47.53 (sweet spot $15–$100). The average incumbent carries 42,072 reviews — the moat a new listing must climb.