friskies dry cat food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.6M$3.6M/yr · 1.4M searches
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Price range
Good$4.59–$31.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,504.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, friskies dry cat food is a $3.6M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
friskies dry cat food market data
- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- $3.0M–$3.8M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 16.6%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 119 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 89%
Open market
0%
- Friskies44%
- Fancy Feast38%
- Meow Mix10%
- Purina Cat Chow7%
- Purina1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top friskies dry cat food search terms
- friskies dry cat food634K/yr
- fancy feast dry cat food290K/yr
- meow mix tender centers69K/yr
- purina indoor dry cat food56K/yr
- purina cat chow indoor42K/yr
- dry cat food friskies39K/yr
- cat chow indoor17K/yr
- meow mix tender centers dry cat food40K/yr
- fancy feast dry food27K/yr
- fancy feast dry26K/yr
Top friskies dry cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purina Friskies Dry Cat Food Seafood Sensations With Salmon Tuna and Shrimp Flavors - 22 lb. Bag
Friskies$19.184.7★28,861 rev
Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag
Friskies$19.614.7★37,042 rev
Purina Friskies Gravy Swirlers With Flavors of Chicken Salmon and Gravy Dry Cat Food - 3.15 lb. Bag
Friskies$4.844.7★37,042 rev
Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 3 lb. Bag
Fancy Feast$8.734.7★7,129 rev
Purina Fancy Feast Dry Cat Food with Savory Farm-Raised Chicken and Turkey - 7 lb. Bag
Fancy Feast$18.574.8★4,332 rev
Newest
by launch date
Purina Friskies PartyPackdwithFlavors ofChicken Liver and Turkey CrunchyDryCat Food - 3 lb. Bag
Friskies$5.19263 rev
Purina Friskies PartyPackdwithFlavors ofChicken Liver and Turkey CrunchyDryCat Food - 15 lb. Bag
Friskies$15.92150 rev
Meow Mix Gravy Bursts Savory Salmon Flavor Kibble Mix Gravy Filled Dry Cat Food 3 lb. Bag
Meow Mix$4.59158 rev
Meow Mix Gravy Bursts Savory Chicken Flavor Mix Gravy Filled Dry Cat Food 3 lb. Bag
Meow Mix$5.345,589 rev
Purina Fancy Feast Medleys Primavera Style With White Meat Chicken and Accents of Tomato Carrot and Spinach - 6.5 lb. Bag
Fancy Feast$18.36275 rev
Trending
90-day click momentumMeow Mix Gravy Bursts Savory Salmon Flavor Kibble Mix Gravy Filled Dry Cat Food 3 lb. Bag
Meow Mix$4.594.8★
Purina Friskies PartyPackdwithFlavors ofChicken Liver and Turkey CrunchyDryCat Food - 3 lb. Bag
Friskies$5.194.6★
Purina Friskies PartyPackdwithFlavors ofChicken Liver and Turkey CrunchyDryCat Food - 15 lb. Bag
Friskies$15.924.8★
Purina Fancy Feast Dry Cat Food With Ocean Fish Salmon and Garden Greens Accents - 7 lb. Bag
Fancy Feast$15.014.8★
Purina Friskies Gravy Swirlers with Flavors of Chicken Salmon and Gravy Dry Cat Food - 22 lb. Bag
Friskies$19.614.7★
What buyers say about friskies dry cat food
What buyers praise and complain about, mined from review topics.What buyers love
“My dog happy”
“Decent price”
“My cats love this food”
“Variety of flavors”
“Always consistent quality”
“Great dry food”
“it doesnt smell bad at all”
“it stays fresh”
“Exactly as described”
“Perfect size for the price”
What buyers complain about
“too expensive”
“Causes vomiting”
“Very large size”
“Horrible ingredients”
“The smell is slightly offputting”
“Cats are CARNIVORES even for dry food this is bad”
“Poor quality”
“Contaminated Batch”
“I was sand the wrong flavor”
“Not what it seems”
Top return reasons
Common questions
- Is friskies dry cat food profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the friskies dry cat food niche?
- 5 brands and 102 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in friskies dry cat food?
- Top complaints mined from reviews: Value For Money, Indigestion, Size-Overall. The return rate is 0.0%.
- When does demand for friskies dry cat food peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the friskies dry cat food niche?
- Listings span $4.59–$31.63; the average listing price is $15.19 (sweet spot $15–$100). The average incumbent carries 11,505 reviews — the moat a new listing must climb.