Friskies Dry Cat Food

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

16.6%

Market size, estimated

$3.6Ma year

Peak month

March1.4× the quietest month

Top search term

friskies dry cat food634K searches a year

Listings sell for $15.19 on average, from $4.59 to $31.63. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $15.19 that is $76K to $91K a year per listing.

Average price

$15.19inside the $15 to $100 sweet spot

Price range

$4.59–$31.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

5,000–6,000

Revenue per listing a year

$76K–$91K

Returns

0.0%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Food. It carries 11,505 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#122in Food

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

11,505per listing

Listings tracked

31

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

80 months