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Fresh Step Crystals

Fail

The top 5 brands take 97% of clicks, so Fresh Step Crystals is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$251K/yr180K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
68%top-5 click share · 7 brands · 42 sellers

Flapen Score

Fresh Step Crystals against its category

The dotted line is the Pet Supplies average. Past it, Fresh Step Crystals is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fresh Step Crystals market on Amazon at a glance

Shoppers on Amazon United States searched for Fresh Step Crystals 180K times last year and spent an estimated $251K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
5.7%
Market size, estimated
$251Ka year
Peak month
November2.2× the quietest month
Top search term
fresh step crystal cat litter58K searches a year

02 · Price

A sale here is worth $24.50.

Listings sell for $24.50 on average, from $4.91 to $63.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $24.50 that is $18K to $25K a year per listing.

Average price
$24.50inside the $15 to $100 sweet spot
Price range
$4.91–$63.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$25K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #71 within Litter & Housebreaking. It carries 10,269 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
1.4%
Average rank
#71in Litter & Housebreaking
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
10,269per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Fresh Step Crystals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

42

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

1%

  • Brand 169%
  • Brand 221%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fresh Step Crystals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Fresh Step Crystals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresh step crystal cat litter58K/yr
  • fresh step crystals62K/yr
  • cat litter crystals fresh step12K/yr
  • fresh step cat litter crystals16K/yr
  • fresh step crystal litter7K/yr
  • fresh step crystals cat litter9K/yr
  • fresh step deodorizing crystals5K/yr
  • fresh step crystal4K/yr
  • crystal cat litter fresh step5K/yr
  • fresh step cat litter crystal2K/yr

Reviews and returns

What reviews say buyers love and hate about Fresh Step Crystals

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
0.2%of orders come back
“Doesnt help smell”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fresh Step Crystals questions

Answered from the same tracked data.