Fresh Step Crystals
FailThe top 5 brands take 97% of clicks, so Fresh Step Crystals is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $251K/yr180K searches / yr
- 90-day growth
- +7.4%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 42 sellers
Flapen Score
Fresh Step Crystals against its category
The dotted line is the Pet Supplies average. Past it, Fresh Step Crystals is stronger. Inside it, weaker.
Market
The Fresh Step Crystals market on Amazon at a glance
Shoppers on Amazon United States searched for Fresh Step Crystals 180K times last year and spent an estimated $251K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- +7.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $251Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- fresh step crystal cat litter58K searches a year
02 · Price
A sale here is worth $24.50.
Listings sell for $24.50 on average, from $4.91 to $63.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $24.50 that is $18K to $25K a year per listing.
- Average price
- $24.50inside the $15 to $100 sweet spot
- Price range
- $4.91–$63.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$25K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #71 within Litter & Housebreaking. It carries 10,269 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 1.4%
- Average rank
- #71in Litter & Housebreaking
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 10,269per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fresh Step Crystals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fresh Step Crystal Cat Litter Lightweight with Long-Lasting Odor Control Low Dust 8lbs.
- Price
- $25.31
- Rating
- 4.6/5
- Reviews
- 895
- Age
- 16y ago

PetSafe ScoopFree Odor Control Crystal Cat Litter Fresh Scent 8 Lb Bag
- Price
- $21.87
- Rating
- 4.6/5
- Reviews
- 2,442
- Age
- 2y ago

Fresh Step Crystals Health Monitoring Cat Litter Color-Changing Litter Helps Detect Irregularities in Cat Urine Controls Odor for 30 Days 14 lbs. (2 x 7 lb. Bag)
- Price
- $33.27
- Rating
- 4.3/5
- Reviews
- 1,032
- Age
- 3y ago

Fresh Step Cat Litter Crystals Deodorizer Non Toxic Odor Neutralizing Crystals for Litter Boxes that Help Control Smells and Keep Home Areas Fresh Fresh Scent 15 Ounce
- Price
- $4.91
- Rating
- 4.5/5
- Reviews
- 18,078
- Age
- 8y ago

Fresh Step Clean Care Crystsal Cat Litter with Febreze Freshness Ammonia Block Technology Lightweight Fresh Step Crystals Low Dust 8 lb. Bag Pack of 2
- Price
- $41.37
- Rating
- 4.6/5
- Reviews
- 13,478
- Age
- 10y ago
Trending
estimated 90-day click momentum
Fresh Step Advanced Ever Fresh Multi Cat Clumping Litter with Febreze Freshness Ammonia Block Technology Ultra Absorbent 16 lb. Box Pack of 2
- Price
- $30.43
- Rating
- 4.6/5
- Reviews
- 11,187
- Age
- 5y ago

Fresh Step Crystals Health Monitoring Cat Litter Color-Changing Litter Helps Detect Irregularities in Cat Urine Controls Odor for 30 Days 14 lbs. (2 x 7 lb. Bag)
- Price
- $33.27
- Rating
- 4.3/5
- Reviews
- 1,032
- Age
- 3y ago

Fresh Step Cat Litter Crystals Deodorizer Non Toxic Odor Neutralizing Crystals for Litter Boxes that Help Control Smells and Keep Home Areas Fresh Summer Breeze Scent 15 Ounce
- Price
- $5.45
- Rating
- 4.5/5
- Reviews
- 18,078
- Age
- 8y ago

Fresh Step Advanced Simply Unscented Multi Cat Clumping Litter Formulated With No Added Dyes or Fragrances Ammonia Block Technology Low Dust 18.5 lb. Box
- Price
- $17.08
- Rating
- 4.5/5
- Reviews
- 5,939
- Age
- 6y ago

COCOYO Crystal Cat Litter I Silica Gel Cat Litter 17.2 Lbs Value Pack (4.3 Lbs x 4)
- Price
- $32.21
- Rating
- 4.4/5
- Reviews
- 1,114
- Age
- 2y ago
Newest
by launch date
Made4Pets Cat Litter Crystals Non Clumping Cat Litter Odor Control Kitty Litter Non Clumping No scooping Low Dust Low Tracking Lightweight Dehydrates Waste 17.2 lbs (4 x 4.3 lb Packs)
- Price
- $33.51
- Rating
- 4.3/5
- Reviews
- 513
- Age
- 1y ago

Fresh Step Heavy Duty Odor Block Advanced Multi Cat Clumping Litter with Febreze 17.5 lb (Package May Vary)
- Price
- $16.28
- Rating
- 4.7/5
- Reviews
- 20,707
- Age
- 1y ago

LMJP Crystal Cat Litter with Powerful Odor Control Non-Clumping Lasts Up to 4 Months 17.2lb Rapid Water Absorption Unscented & Low Tracking Lightweight Blue & White Silica 4 Pack of 4.3lb
- Price
- $35.90
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 2y ago

PetSafe ScoopFree Odor Control Crystal Cat Litter Fresh Scent 8 Lb Bag
- Price
- $21.87
- Rating
- 4.6/5
- Reviews
- 2,442
- Age
- 2y ago

COCOYO Crystal Cat Litter I Silica Gel Cat Litter 17.2 Lbs Value Pack (4.3 Lbs x 4)
- Price
- $32.21
- Rating
- 4.4/5
- Reviews
- 1,114
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
42
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
1%
- Fresh Step69%
- PetSafe21%
- Purina Tidy Cats3%
- MADE 4 PETS2%
- LMJP2%
- COCOYO1%
- Open — no brand owns it (1 brand, 1%)
Demand
Fresh Step Crystals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Fresh Step Crystals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fresh step crystal cat litter58K/yr
- fresh step crystals62K/yr
- cat litter crystals fresh step12K/yr
- fresh step cat litter crystals16K/yr
- fresh step crystal litter7K/yr
- fresh step crystals cat litter9K/yr
- fresh step deodorizing crystals5K/yr
- fresh step crystal4K/yr
- crystal cat litter fresh step5K/yr
- fresh step cat litter crystal2K/yr
Reviews and returns
What reviews say buyers love and hate about Fresh Step Crystals
We read the reviews and the return reasons for every product selling here.
“Doesnt help smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fresh Step Crystals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









