Is freeze dried salmon treats for cats profitable to sell on Amazon United States?

The niche generates $123K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the freeze dried salmon treats for cats niche?

9 brands and 35 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in freeze dried salmon treats for cats?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.

When does demand for freeze dried salmon treats for cats peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the freeze dried salmon treats for cats niche?

Listings span $5.19–$34.98; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.

freeze dried salmon treats for cats

Worth a look

Shows low returns (0.0%), but soft demand (-30.3% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.84

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.19–$34.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,202.11

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$123K

$123K/yr · 63K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-30.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, freeze dried salmon treats for cats is a $123K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

freeze dried salmon treats for cats market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $148K–$186K; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 13.2%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.9%
Avg brand age: 58 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Whole Life Pet Products56%
Vital Essentials18%
Life Essentials by Cat-Man-Doo5%
Chef Kitty5%
PureBites4%
Heckin Yum4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -30.3% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top freeze dried salmon treats for cats search terms

freeze dried salmon cat treats25K/yr -11.0%10.9% conv.
whole life cat treats19K/yr -45.5%15.9% conv.
freeze dried salmon for cats5K/yr -20.8%11.1% conv.
dried salmon cat treats4K/yr -1.8%15.4% conv.
freeze dried salmon treats for cats5K/yr -53.9%9.2% conv.
salmon bites for cats3K/yr -9.7%16.5% conv.
whole life pet freeze dried chicken3K/yr -80.3%6.3% conv.

All search terms

Top freeze dried salmon treats for cats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whole Life Cat Just One Salmon Freeze Dried Cat Treats - Human Grade High Protein Food Healthy Training Snacks Freeze Dried Salmon Food Toppers USA Made Natural Treats - 2.5 oz (Pack of 1)

Whole Life Pet Products$11.924.5★732 rev

Vital Essentials Freeze Dried Cat Treats | Salmon Bites Single Protein | Premium Quality | Grain Free Crunchy Cat Treats 1.1 oz Bag

Vital Essentials$6.764.2★2,029 rev

Whole Life Cat Just One Salmon Freeze Dried Cat Treats - Human Grade High Protein Food Healthy Training Snacks Freeze Dried Salmon Food Toppers USA Made Natural Treats - 1 oz (Pack of 1)

Whole Life Pet Products$6.174.4★1,912 rev

Whole Life Cat Just One Chicken Freeze Dried Cat Treats - Human Grade High Protein Food Healthy Training Snacks Freeze Dried Chicken Food Toppers USA Made Natural Treats - 4 oz (Pack of 1)

Whole Life Pet Products$14.704.3★2,431 rev

Life Essentials by Cat-Man-Doo | Salmon - 5oz. Bag | Freeze Dried Salmon Cat & Dog Treats | Healthy Single Ingredient Training Treats High Protein

Life Essentials by Cat-Man-Doo$23.894.7★1,750 rev

Newest

by launch date

Freeze Dried Sockeye Salmon Pet Treats for Dogs & Cats Human Grade Fisherman Direct Premium Wild Caught Alaskan Single Ingredient Omega 3 Natural Healthy Dog Training Treats Made in USA

Hook Point Fisheries$15.5276 rev

5mo ago

Heckin Yum Freeze-Dried Salmon for Cats & Dogs|Skin & Coat Support Treats|Single Ingredient|Premium Belly-Cut Naturally Rich in Omega-3 Fatty Acids - 2.3oz

Heckin Yum$12.6426 rev

6mo ago

Just Try 6.7 oz Freeze-Dried Salmon Treats for Dogs & Cats - Single Ingredient High Protein Dog Treats - Grain-Free Rich in Omega-3 for Skin & Coat

Just Try$18.2623 rev

8mo ago

Whole Life Cat Just One Shrimp Freeze Dried Cat Treats - Human Grade High Protein Food Healthy Training Snacks Freeze Dried Shrimp Food Toppers USA Made Natural Treats - .7 oz (Pack of 1)

Whole Life Pet Products$5.19240 rev

1y ago

Nutri Bites Freeze Dried Salmon Dog & Cat Treats 14oz | Healthy Pet Training Treats or Food Topper | All Natural 1 Single Animal Protein High Protein

Nutri Bites$26.20363 rev

1y ago

What buyers say about freeze dried salmon treats for cats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly43%

“Great for dog”

Taste-Overall10%

“Great treat”

Quality-Overall8%

“Excellent quality”

Ingredients-Overall6%

“Super clean ingredients”

Smell4%

“It smells so yummy too”

Size-Overall3%

“Theyre the perfect size”

Value For Money3%

“Decent price”

Flavor3%

“My cats seemed to like these flavor wise”

Fun/Entertainment Experience1%

“My cat really enjoys them”

Ease Of Chewing/Swallowing1%

“crunchy than chewy”

What buyers complain about

Value For Money18%

“not for the price”

Smell16%

“Smells rancid”

Size-Overall9%

“Too big”

Hard Feel6%

“Hard as a rock”

Moist/Dry5%

“it seems very dry and flaky”

Taste-Overall4%

“Cats wont even taste it”

Ease Of Chewing/Swallowing4%

“The bag is not chew proof”

Quality-Overall3%

“Not the best”

Indigestion3%

“this batch made my boy vomit every time he ate a piece of shrimp I had to throw it away after the third day straight”

Texture/Consistency-Overall2%

“they don't like the texture”

Top return reasons

Smell19%

Size-Overall14%

Value For Money10%

Ease Of Chewing/Swallowing10%

Hard Feel7%

Stale/Rotten/Spoiled7%

Quality-Overall7%

Taste-Overall5%