Is freeze dried liver treats for dogs profitable to sell on Amazon United States?

The niche generates $2.8M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the freeze dried liver treats for dogs niche?

10 brands and 132 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in freeze dried liver treats for dogs?

Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.

When does demand for freeze dried liver treats for dogs peak?

Demand peaks in Sep; the busiest month runs 1.4× the quietest.

What does it cost to enter the freeze dried liver treats for dogs niche?

Listings span $5.83–$33.96; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 8,510 reviews — the moat a new listing must climb.

freeze dried liver treats for dogs

Worth a look

Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.8M

$2.8M/yr · 785K searches

Avg price

Great$19.91

avg listing price — sweet spot $15–$100

Price range

Good$5.83–$33.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,510.25

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, freeze dried liver treats for dogs is a $2.8M/yr Amazon United States market (785K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

freeze dried liver treats for dogs market data

Units sold / yr: 125K–150K; avg 6,000–8,000/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 18.2%
Avg BSR: #192
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.4%
Avg brand age: 72 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

132

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Stewart33%
Nutri Bites29%
Vital Essentials18%
Caledon Farms7%
Tomo Wellness3%
Amazon Basics3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.4×

Open Trend

Top freeze dried liver treats for dogs search terms

beef liver dog treats127K/yr +2.5%14.1% conv.
liver treats for dogs81K/yr +5.5%15.0% conv.
freeze dried liver treats for dogs92K/yr -12.2%13.6% conv.
freeze dried beef liver dog treats67K/yr -10.3%11.5% conv.
stewarts beef liver dog treats freeze dried41K/yr +39.8%21.5% conv.
dog liver treats33K/yr +1.9%12.5% conv.
nutri bites freeze dried beef liver35K/yr -24.8%17.0% conv.
freeze dried beef liver31K/yr -5.0%9.7% conv.
caledon farms dog treats27K/yr +4.6%3.7% conv.
liver treats26K/yr +11.8%16.2% conv.

All search terms

Top freeze dried liver treats for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats Single Ingredient High Protein Pet Treats 17.6 oz

Nutri Bites$23.334.8★7,887 rev

Stewart Freeze Dried Dog Treats 100% Beef Liver 21 oz Tub

Stewart$33.964.6★23,045 rev

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag

Vital Essentials$5.834.6★7,896 rev

Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats | Healthy Pet Training Treats or Food Topper | All Natural Single Ingredient High Protein | Premium Bulk Large Size Pack (27 OZ)

Nutri Bites$30.424.8★1,214 rev

Stewart 100% Beef Liver Dog Treats 4 oz Tub ~90 Pieces Freeze Dried Raw Single Ingredient 50% Protein Training Treats or Meal Topper Grain Free Gluten Free

Stewart$10.204.6★23,045 rev

Newest

by launch date

Caledon Farms Value Pack Freeze Dried Beef Liver Bites 12.5 oz Freeze Dried Dog Treats

Caledon Farms$15.04147 rev

11mo ago

Pawaura Freeze-Dried Beef Liver Treats for Dogs & Cats (1.1lb) Value Tub Single Ingredient High-Protein Grain-Free Natural Treat Perfect for Training Rewards or Meal Topper

Pawaura$25.0943 rev

11mo ago

Tomo Wellness NutriBites Freeze Dried Liver Treats for Dogs & Cats - High-Protein Single Ingredient Freeze Dried Dog Treats Beef Liver - Proudly Made in Canada - 27 OZ HIGH PROTIEN Natural Grain

Tomo Wellness$33.95126 rev

1y ago

Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats | Healthy Pet Training Treats or Food Topper | All Natural Single Ingredient High Protein | Premium Bulk Large Size Pack (27 OZ)

Nutri Bites$30.421,214 rev

1y ago

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 15 oz Bag

Vital Essentials$30.617,896 rev

2y ago

What buyers say about freeze dried liver treats for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly46%

“my cats love it”

Taste-Overall11%

“Plus my dog LOVES these treats”

Quality-Overall9%

“EXCELLENT QUALITY”

Value For Money7%

“Great value”

Size-Overall4%

“Good size”

Ingredients-Overall3%

“Good ingredients”

Smell2%

“No gross smell”

Ease Of Chewing/Swallowing2%

“Chewable”

Advertised Vs Actual Product1%

“exactly as described”

Ease Of Use1%

“Easy to use”

What buyers complain about

Value For Money15%

“Rather expensive”

Size-Overall14%

“But small”

Smell10%

“it had a weird smells”

Indigestion8%

“Stomach hurt so bad she cried”

Hard Feel7%

“it was not soft”

Quality-Overall3%

“the quality is getting worse”

Ease Of Chewing/Swallowing3%

“Too hard to chew”

Allergies2%

“Product maybe causing allergies”

Durability2%

“1 bag only lasted us about 4-5 days”

Moist/Dry2%

“Dried out”

Top return reasons

Size-Overall29%

Smell13%

Value For Money11%

Hard Feel8%

Flavor7%

Quality-Overall6%

Defective Material/Parts6%

Ease Of Chewing/Swallowing4%

Escape Proof3%

Advertised Vs Actual Product2%

Common questions

Is freeze dried liver treats for dogs profitable to sell on Amazon United States?: The niche generates $2.8M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the freeze dried liver treats for dogs niche?: 10 brands and 132 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in freeze dried liver treats for dogs?: Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
When does demand for freeze dried liver treats for dogs peak?: Demand peaks in Sep; the busiest month runs 1.4× the quietest.
What does it cost to enter the freeze dried liver treats for dogs niche?: Listings span $5.83–$33.96; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 8,510 reviews — the moat a new listing must climb.