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Freeze Dried Chicken

Pass

Freeze Dried Chicken scores 70 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, demand is soft, at -2.2% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
70
70 / 100
Top 2% of 3,978 Pet Supplies niches · +19 vs the category median of 51
Market size
$1.4M/yr506K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
43%top-5 click share · 29 brands · 96 sellers

Flapen Score

Freeze Dried Chicken against its category

The dotted line is the Pet Supplies average. Past it, Freeze Dried Chicken is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Dried Chicken market on Amazon at a glance

Shoppers on Amazon United States searched for Freeze Dried Chicken 506K times last year and spent an estimated $1.4M. The top 5 brands take 60% of clicks. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
506K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
11.7%
Market size, estimated
$1.4Ma year
Peak month
May1.2× the quietest month
Top search term
freeze dried chicken143K searches a year

02 · Price

A sale here is worth $23.38.

Listings sell for $23.38 on average, from $5.75 to $80.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $23.38 that is $35K to $47K a year per listing.

Average price
$23.38inside the $15 to $100 sweet spot
Price range
$5.75–$80.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$35K–$47K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #233 within Food. It carries 1,679 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#233in Food
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,679per listing
Listings tracked
40

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
63 months

Products

Top Freeze Dried Chicken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 rising

Sellers

96

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

43%

Top 20: 83%

Open market

35%

  • Brand 136%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Freeze Dried Chicken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Freeze Dried Chicken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze dried chicken143K/yr
  • freeze dried chicken dog treats109K/yr
  • freeze dried chicken cat treats67K/yr
  • dehydrated chicken dog treats22K/yr
  • dried chicken treats for dogs18K/yr
  • dehydrated chicken19K/yr
  • freeze dried chicken for dogs17K/yr
  • freeze dried chicken treats15K/yr
  • freeze dried chicken for cats14K/yr
  • freeze dried chicken breast10K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Dried Chicken

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pet Friendly”
17%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“smelled like fish”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Freeze Dried Chicken questions

Answered from the same tracked data.