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Freeze Dried Cat Treats

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 94% of clicks, so Freeze Dried Cat Treats is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$991K/yr731K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
54%top-5 click share · 12 brands · 73 sellers

Flapen Score

Freeze Dried Cat Treats against its category

The dotted line is the Pet Supplies average. Past it, Freeze Dried Cat Treats is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freeze Dried Cat Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Freeze Dried Cat Treats 731K times last year and spent an estimated $991K. The top 5 brands take 94% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $991K a year.

Searches, last 12 months
731K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
12.9%
Market size, estimated
$991Ka year
Peak month
December1.4× the quietest month
Top search term
freeze dried cat treats386K searches a year

02 · Price

A sale here is worth $10.54.

Listings sell for $10.54 on average, from $5.19 to $26.55. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $10.54 that is $26K to $32K a year per listing.

Average price
$10.54under the $15 to $100 sweet spot
Price range
$5.19–$26.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$26K–$32K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Food. It carries 2,389 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Food
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,389per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Freeze Dried Cat Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

73

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

5%

  • Brand 174%
  • Brand 210%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (6 brands, 5%)

Demand

Freeze Dried Cat Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Freeze Dried Cat Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freeze dried cat treats386K/yr
  • vital essentials cat treats64K/yr
  • cat freeze dried treats43K/yr
  • cat treats freeze dried41K/yr
  • pure bites freeze dried cat treats9K/yr
  • purebites cat treats19K/yr
  • applaws cat treats16K/yr
  • freeze dried cat13K/yr
  • vital essentials cat29K/yr
  • vital cat treats13K/yr

Reviews and returns

What reviews say buyers love and hate about Freeze Dried Cat Treats

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Freeze Dried Cat Treats questions

Answered from the same tracked data.