Freezbone
MaybeAn estimated 1.3% of orders come back. But demand is soft, at -36.3% this quarter, so Freezbone is a Maybe.
- Flapen Score
- 58 / 100Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 5158
- Market size
- $259K/yr583K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 27%top-5 click share · 37 brands · 86 sellers
Flapen Score
Freezbone against its category
The dotted line is the Pet Supplies average. Past it, Freezbone is stronger. Inside it, weaker.
Market
The Freezbone market on Amazon at a glance
Shoppers on Amazon United States searched for Freezbone 583K times last year and spent an estimated $259K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb–Mar–Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.
- Searches, last 12 months
- 583K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $259Ka year
- Peak month
- January5.3× the quietest month
- Top search term
- freeze bone102K searches a year
02 · Price
A sale here is worth $15.77.
Listings sell for $15.77 on average, from $4.78 to $40.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.77 that is $4K to $8K a year per listing.
- Average price
- $15.77inside the $15 to $100 sweet spot
- Price range
- $4.78–$40.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #221 within Feeding & Watering Supplies. It carries 4,142 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #221in Feeding & Watering Supplies
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 4,142per listing
- Listings tracked
- 58
04 · Newcomers
7 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Freezbone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Animire Treat Dispensing Dog Toy Long-Lasting Interactive Puzzle Toys for Dogs Stuffable Dog Enrichment Frozen Lick Treat Toy for Boredom BPA Free Silicone Fetch Catch Chew Toy (Dark Blue S)
- Price
- $18.75
- Rating
- 4.0/5
- Reviews
- 458
- Age
- 1y ago

FOXMM 2-Pack Freeze Toys for Dogs Slow Feeder Dog Lick Bone Indestructible Chew Toy for Aggressive Chewers Puppy Teething Relief Fillable Enrichment Treat Toy Suitable for Small & Medium Breed(Nylon)
- Price
- $10.51
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 11mo ago

Animire Long-Lasting Interactive Dog Lick Toy Stuffable Dog Enrichment to Keep Dogs Busy Wobbly Treat Dispensing Freezable Chew Toys Food-Grade Safe (Dark Blue S)
- Price
- $17.78
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 11mo ago

PetSafe Chilly Penguin - Freezable Dog Toy for Medium and Large Dogs - Fill and Freeze - Frozen Dog Toy to Fill with Treats - Interactive Pet Puzzle for Boredom or Separation Anxiety ML
- Price
- $9.41
- Rating
- 4.3/5
- Reviews
- 6,863
- Age
- 8y ago

EHWZ Freeze Bone for Dogs - Frozen Treat Chew Dog Toy for Aggressive Chewers to Keep Them Busy Ice Cream Holder Freezebone with Mold Cups Fillable Cognitive Licking Toy
- Price
- $15.83
- Rating
- 4.0/5
- Reviews
- 132
- Age
- 1y ago
Trending
estimated 90-day click momentum
GoSports Pets PupsCream Frozen Dog Treat Holder - Dog Enrichment Fill and Freeze Bone Station - Helps Keep Dogs Busy - Blue
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 4mo ago

Cimolea 2-Pack Dog Toys Freeze Lick Bones Indestructible Dog Toys for Aggressive Chewers Freezeable Slow Feeder for Teething Dental Care Toy Relief to Small/Medium Breeds Dog Bone Keep Busy
- Price
- $11.02
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 5mo ago

Pawnana Slow Feeder Lick Mat for Dogs - Keep Them Busy - Natural Rubber Dog Frozen Treat Toys - Durable Interactive Enrichment Toys - Licking Dish for Dog De-Stressing Red
- Price
- $14.09
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 9mo ago

Nocciola Enrichment Dog Licking Toy Set Frozen Treat Molds & Interactive Feeder for Aggressive Chewers Freezable Rubber Dog Lick Bowl Long-Lasting to Keep Them Busy Engagement & Anxiety Relief
- Price
- $18.81
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 7mo ago

AIEVE 2 Pack Espresso Cooling Ball Stainless Steel Frozen Ice Rock for Coffee Espresso Accessories Extract Brew Chilling Tool Chiller Gift for Birthday Valentines Day Christmas
- Price
- $16.34
- Rating
- 4.1/5
- Reviews
- 402
- Age
- 2y ago
Newest
by launch date
GoSports Pets PupsCream Frozen Dog Treat Holder - Dog Enrichment Fill and Freeze Bone Station - Helps Keep Dogs Busy - Blue
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 4mo ago

Cimolea 2-Pack Dog Toys Freeze Lick Bones Indestructible Dog Toys for Aggressive Chewers Freezeable Slow Feeder for Teething Dental Care Toy Relief to Small/Medium Breeds Dog Bone Keep Busy
- Price
- $11.02
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 5mo ago

Nocciola Enrichment Dog Licking Toy Set Frozen Treat Molds & Interactive Feeder for Aggressive Chewers Freezable Rubber Dog Lick Bowl Long-Lasting to Keep Them Busy Engagement & Anxiety Relief
- Price
- $18.81
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 7mo ago

Pawnana Slow Feeder Lick Mat for Dogs - Keep Them Busy - Natural Rubber Dog Frozen Treat Toys - Durable Interactive Enrichment Toys - Licking Dish for Dog De-Stressing Red
- Price
- $14.09
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 9mo ago

ClariVora 2 Pack Dog Toys for Aggressive Chewers Interactive Indestructible Dog Toys to Keep Them Busy Durable Dog Frozen Treat Toy for Large & Medium Dogs Reduces Anxiety & Extends Playtime Brown
- Price
- $24.77
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
37 rising
Sellers
86
Est. top-5 brand share
53%
Top 20: 89%
Est. top-5 click share
27%
Top 20: 66%
Open market
42%
- Animire16%
- WOOF12%
- Bestalk11%
- PetSafe8%
- FOXMM6%
- GoSports5%
Demand
Freezbone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Jun · busiest ÷ quietest = 5.3×
Search terms
Top Freezbone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- freeze bone102K/yr
- freezbone97K/yr
- dog frozen treat toy35K/yr
- frozen dog treat toy28K/yr
- freezebone100K/yr
- frozen treat dog toy19K/yr
- freezable dog toy15K/yr
- dog freezer toy19K/yr
- freeze ball for dogs36K/yr
- dog freezer molds26K/yr
Reviews and returns
What reviews say buyers love and hate about Freezbone
We read the reviews and the return reasons for every product selling here.
“Falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freezbone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









