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Frag Rack

Maybe

Products sell for $27.73 on average, inside the sweet spot. But demand is soft, at -18.6% this quarter, so Frag Rack is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$116K/yr118K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
42%top-5 click share · 14 brands · 23 sellers

Flapen Score

Frag Rack against its category

The dotted line is the Pet Supplies average. Past it, Frag Rack is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frag Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Frag Rack 118K times last year and spent an estimated $116K. The top 5 brands take 81% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
3.6%
Market size, estimated
$116Ka year
Peak month
January1.4× the quietest month
Top search term
frag rack45K searches a year

02 · Price

A sale here is worth $27.73.

Listings sell for $27.73 on average, from $9.84 to $49.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.73 that is $0 to $3K a year per listing.

Average price
$27.73inside the $15 to $100 sweet spot
Price range
$9.84–$49.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #260 within Fish & Aquatic Pets. It carries 172 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
78%
Out of stock, average day
11.1%
Average rank
#260in Fish & Aquatic Pets
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
172per listing
Listings tracked
37

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Frag Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

14%

  • Brand 144%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (8 brands, 14%)

Demand

Frag Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Frag Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frag rack45K/yr
  • coral frag rack19K/yr
  • coral frag holder10K/yr
  • frag rack magnetic8K/yr
  • magnetic frag rack11K/yr
  • frag holder8K/yr
  • coral frag6K/yr
  • frag racks for reef tank11K/yr

Reviews and returns

What reviews say buyers love and hate about Frag Rack

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.1%of orders come back
“This rack is very tiny not like shown in pictures”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Frag Rack questions

Answered from the same tracked data.