Fly Floatant
MaybeAn estimated 0.4% of orders come back. But the products selling today already average 4.7★, so Fly Floatant is a Maybe.
- Flapen Score
- 61 / 100Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 5161
- Market size
- $103K/yr67K searches / yr
- 90-day growth
- +178.3%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 32 sellers
Flapen Score
Fly Floatant against its category
The dotted line is the Pet Supplies average. Past it, Fly Floatant is stronger. Inside it, weaker.
Market
The Fly Floatant market on Amazon at a glance
Shoppers on Amazon United States searched for Fly Floatant 67K times last year and spent an estimated $103K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +178.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +178.3%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $103Ka year
- Peak month
- June4.3× the quietest month
- Top search term
- fly floatant19K searches a year
02 · Price
A sale here is worth $14.44.
Listings sell for $14.44 on average, from $8.03 to $25.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.44 that is $4K to $7K a year per listing.
- Average price
- $14.44under the $15 to $100 sweet spot
- Price range
- $8.03–$25.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #94 within Horses. It carries 480 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 85%
- Out of stock, average day
- 2.9%
- Average rank
- #94in Horses
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 480per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Fly Floatant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dry Fly Gel Floatant and Shake Powder Floatant Combo Pack. These Premium Products Can be Used Separately or in Combination Using the Gel as a Primer for the Shake Powder Made in the USA.
- Price
- $17.94
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Dry Fly Shake Floatant - Fly Fishing Floatant Creates a Hydrophobic Powder Coating on Dry Flies Just by Shaking. Restores Soggy Flies to Dry High Floating Condition. Made in The USA.
- Price
- $11.97
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Dry Fly Gel Floatant - Advanced Formula Provides a Durable Hydrophobic Shield Keeping Flies Dry and Riding High Like Natural Insects Even in Rough Water. Made in the USA.
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 6mo ago

Goat Float - The Original Fly Floatant
- Price
- $8.03
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 4y ago

Gehrkes Gink Dry Fly Floatant with Kingfisher Floatant Holder
- Price
- $12.96
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dry Fly Gel Floatant Twin Pack - Advanced Formula Provides a Durable Hydrophobic Shield Keeping Flies Dry and Riding High Like Natural Insects Even in Rough Water. Made in the USA.
- Price
- $15.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Thill Floats Premium Weighted Float with Buoyant Balsa Wood Body Fishing Gear and Accessories Pack of 2 5-Pack Assorted Spring Float
- Price
- $10.07
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 16y ago

Thill Floats Americas Favorite Float Fishing Bobber with Buoyant Balsa Wood Body Great for All Fish Species Fishing Gear and Accessories Pack of 2 5-Pack Assorted Slip Float
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 438
- Age
- 15y ago

Gink Dry Fly Dressing One Size One Color
- Price
- $8.99
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Loon Outdoors Combo Pack - Floatant and Desicant with a Kingfisher Combo Holder (Top Ride/Aquel - Brookie)
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 9y ago
Newest
by launch date
Dry Fly Gel Floatant Twin Pack - Advanced Formula Provides a Durable Hydrophobic Shield Keeping Flies Dry and Riding High Like Natural Insects Even in Rough Water. Made in the USA.
- Price
- $15.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Dry Fly Gel Floatant and Shake Powder Floatant Combo Pack. These Premium Products Can be Used Separately or in Combination Using the Gel as a Primer for the Shake Powder Made in the USA.
- Price
- $17.94
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Dry Fly Gel Floatant - Advanced Formula Provides a Durable Hydrophobic Shield Keeping Flies Dry and Riding High Like Natural Insects Even in Rough Water. Made in the USA.
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 6mo ago

Dry Fly Shake Floatant - Fly Fishing Floatant Creates a Hydrophobic Powder Coating on Dry Flies Just by Shaking. Restores Soggy Flies to Dry High Floating Condition. Made in The USA. Twin Pack
- Price
- $17.62
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago

Dry Fly Shake Floatant - Fly Fishing Floatant Creates a Hydrophobic Powder Coating on Dry Flies Just by Shaking. Restores Soggy Flies to Dry High Floating Condition. Made in The USA.
- Price
- $11.97
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
32
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 94%
Open market
10%
- Serious Angler37%
- Loon18%
- Kingfisher Fly Fishing15%
- Goat Float10%
- Gehrke6%
- Thill3%
- Open — no brand owns it (6 brands, 10%)
Demand
Fly Floatant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×
Search terms
Top Fly Floatant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fly floatant19K/yr
- dry fly floatant15K/yr
- fly fishing floatant10K/yr
- floatant fly fishing7K/yr
- floatant4K/yr
- gink6K/yr
- gink fly floatant3K/yr
- flotant3K/yr
Reviews and returns
What reviews say buyers love and hate about Fly Floatant
We read the reviews and the return reasons for every product selling here.
“Cheap in design”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fly Floatant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









