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Fly Floatant

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.7★, so Fly Floatant is a Maybe.

Flapen Score
61
61 / 100
Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51
Market size
$103K/yr67K searches / yr
90-day growth
+178.3%search demand this quarter
Competition
53%top-5 click share · 12 brands · 32 sellers

Flapen Score

Fly Floatant against its category

The dotted line is the Pet Supplies average. Past it, Fly Floatant is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Floatant market on Amazon at a glance

Shoppers on Amazon United States searched for Fly Floatant 67K times last year and spent an estimated $103K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +178.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+178.3%
Conversion, latest week
10.8%
Market size, estimated
$103Ka year
Peak month
June4.3× the quietest month
Top search term
fly floatant19K searches a year

02 · Price

A sale here is worth $14.44.

Listings sell for $14.44 on average, from $8.03 to $25.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.44 that is $4K to $7K a year per listing.

Average price
$14.44under the $15 to $100 sweet spot
Price range
$8.03–$25.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #94 within Horses. It carries 480 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
2.9%
Average rank
#94in Horses
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
480per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Fly Floatant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

32

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

10%

  • Brand 137%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Fly Floatant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.3×

Search terms

Top Fly Floatant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly floatant19K/yr
  • dry fly floatant15K/yr
  • fly fishing floatant10K/yr
  • floatant fly fishing7K/yr
  • floatant4K/yr
  • gink6K/yr
  • gink fly floatant3K/yr
  • flotant3K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Floatant

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Buoyancy”
21%of negative reviews mention “Design-Overall”
0.4%of orders come back
“Cheap in design”
A buyer, on “Design-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fly Floatant questions

Answered from the same tracked data.