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Fly Control for Horses

Fail

The top 5 brands take 100% of clicks, so Fly Control for Horses is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$228K/yr596K searches / yr
90-day growth
+53.0%search demand this quarter
Competition
97%top-5 click share · 1 brands · 46 sellers

Flapen Score

Fly Control for Horses against its category

The dotted line is the Pet Supplies average. Past it, Fly Control for Horses is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Control for Horses market on Amazon at a glance

Shoppers on Amazon United States searched for Fly Control for Horses 596K times last year and spent an estimated $228K. One brand takes every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
596K
Growth, 90 days vs prior 90
+53.0%
Conversion, latest week
2.8%
Market size, estimated
$228Ka year
Peak month
August4.3× the quietest month
Top search term
swat546K searches a year

02 · Price

A sale here is worth $13.78.

Listings sell for $13.78 on average, from $7.47 to $21.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $13.78 that is $28K to $34K a year per listing.

Average price
$13.78under the $15 to $100 sweet spot
Price range
$7.47–$21.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$28K–$34K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Horses. It carries 2,048 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#22in Horses
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,048per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Fly Control for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Fly Control for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Fly Control for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swat546K/yr
  • swat for horses22K/yr
  • swat fly ointment12K/yr
  • swat fly repellent ointment for horses9K/yr
  • swat fly3K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Control for Horses

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Smell”
0.4%of orders come back
“This is smelly and greasy”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fly Control for Horses questions

Answered from the same tracked data.