Fluval 207 Filter Media

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $428K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

8.9%

Market size, estimated

$428Ka year

Peak month

November1.5× the quietest month

Top search term

fluval 20734K searches a year

Listings sell for $56.43 on average, from $4.66 to $166.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $56.43 that is $56K to $71K a year per listing.

Average price

$56.43inside the $15 to $100 sweet spot

Price range

$4.66–$166.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$56K–$71K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #393 within Fish & Aquatic Pets. It carries 4,255 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#393in Fish & Aquatic Pets

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

4,255per listing

Listings tracked

10

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months