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Flushable Cat Litter

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -25.8% this quarter, so Flushable Cat Litter is a Maybe.

Flapen Score
51
51 / 100Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Market size
$246K/yr117K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
66%top-5 click share · 10 brands · 46 sellers

Flapen Score

Flushable Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Flushable Cat Litter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Flushable Cat Litter market on Amazon at a glance

Shoppers on Amazon United States searched for Flushable Cat Litter 117K times last year and spent an estimated $246K. The top 5 brands take 89% of clicks. Demand peaks in Apr–Jun–Jul–Aug–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
8.6%
Market size, estimated
$246Ka year
Peak month
July5.3× the quietest month
Top search term
flushable cat litter70K searches a year

02 · Price

A sale here is worth $24.50.

Listings sell for $24.50 on average, from $9.27 to $56.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $24.50 that is $12K to $18K a year per listing.

Average price
$24.50inside the $15 to $100 sweet spot
Price range
$9.27–$56.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Litter & Housebreaking. It carries 5,950 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Litter & Housebreaking
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
5,950per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Flushable Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

46

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Brand 145%
  • Brand 229%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Flushable Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul, Aug, Oct · busiest ÷ quietest = 5.3×

Search terms

Top Flushable Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flushable cat litter70K/yr
  • cat litter flushable10K/yr
  • flushable litter11K/yr
  • flushable cat litter for toilet10K/yr
  • flushable litter for cats6K/yr
  • flushable kitty litter9K/yr

Reviews and returns

What reviews say buyers love and hate about Flushable Cat Litter

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.3%of orders come back
“chemical smell”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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All Pet Supplies niches

FAQ

Common Flushable Cat Litter questions

Answered from the same tracked data.