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Floppy Fish Dog Toy

Fail

Shoppers spend an estimated $19K a year here, so Floppy Fish Dog Toy is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$19K/yr25K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
78%top-5 click share · 10 brands · 15 sellers

Flapen Score

Floppy Fish Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Floppy Fish Dog Toy is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floppy Fish Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Floppy Fish Dog Toy 25K times last year and spent an estimated $19K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
5.4%
Market size, estimated
$19Ka year
Peak month
December4.0× the quietest month
Top search term
flopping fish dog toy11K searches a year

02 · Price

A sale here is worth $13.80.

Listings sell for $13.80 on average, from $8.58 to $20.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.80 that is $0 to $1K a year per listing.

Average price
$13.80under the $15 to $100 sweet spot
Price range
$8.58–$20.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #310 within Toys. It carries 14,847 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#310in Toys
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
14,847per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Floppy Fish Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Brand 125%
  • Brand 222%
  • Brand 317%
  • Brand 414%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Floppy Fish Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.0×

Search terms

Top Floppy Fish Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flopping fish dog toy11K/yr
  • floppy fish dog toy9K/yr
  • moving fish dog toy2K/yr
  • flopping dog toy1K/yr
  • flipping fish dog toy1K/yr
  • flopping fish toy for dogs674/yr
  • floppy fish dog toys for large dogs552/yr
  • vibrating fish for dogs19/yr

Reviews and returns

What reviews say buyers love and hate about Floppy Fish Dog Toy

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Durability”
1.5%of orders come back
“broke in half”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Floppy Fish Dog Toy questions

Answered from the same tracked data.