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Flex Latch Cat Door Holder

Fail

The top 5 brands take 100% of clicks, so Flex Latch Cat Door Holder is a Fail.

Flapen Score
30
30 / 100
Ranks 3,857 of 3,978 Pet Supplies niches · −21 vs the category median of 51
Market size
$24K/yr12K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
84%top-5 click share · 5 brands · 55 sellers

Flapen Score

Flex Latch Cat Door Holder against its category

The dotted line is the Pet Supplies average. Past it, Flex Latch Cat Door Holder is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flex Latch Cat Door Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Flex Latch Cat Door Holder 12K times last year and spent an estimated $24K. All 5 brands take every click. Demand peaks in Jan–Aug. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
14.8%
Market size, estimated
$24Ka year
Peak month
January1.7× the quietest month
Top search term
flex latch cat door holder4K searches a year

02 · Price

A sale here is worth $12.70.

Listings sell for $12.70 on average, from $8.69 to $20.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $12.70 that is $1K to $3K a year per listing.

Average price
$12.70under the $15 to $100 sweet spot
Price range
$8.69–$20.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #107 within Cat Doors, Steps, Nets & Pens. It carries 4,413 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#107in Cat Doors, Steps, Nets & Pens
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
4,413per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Flex Latch Cat Door Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 218%
  • Brand 312%
  • Brand 46%
  • Brand 56%

Demand

Flex Latch Cat Door Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.7×

Search terms

Top Flex Latch Cat Door Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flex latch cat door holder4K/yr
  • flexlatch2K/yr
  • flex latch4K/yr
  • flexlatch - cat door holder2K/yr

Reviews and returns

What reviews say buyers love and hate about Flex Latch Cat Door Holder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Durability”
2.8%of orders come back
“Breaks Easily”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flex Latch Cat Door Holder questions

Answered from the same tracked data.