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Flea Shampoo for Cats

Maybe

Buyers convert on 13.1% of searches. But the top 5 products take 83% of clicks, so Flea Shampoo for Cats is a Maybe.

Flapen Score
57
57 / 100
Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51
Market size
$790K/yr412K searches / yr
90-day growth
+50.6%search demand this quarter
Competition
83%top-5 click share · 7 brands · 27 sellers

Flapen Score

Flea Shampoo for Cats against its category

The dotted line is the Pet Supplies average. Past it, Flea Shampoo for Cats is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Shampoo for Cats market on Amazon at a glance

Shoppers on Amazon United States searched for Flea Shampoo for Cats 412K times last year and spent an estimated $790K. The top 5 brands take 94% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $790K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
+50.6%
Conversion, latest week
13.1%
Market size, estimated
$790Ka year
Top search term
flea shampoo for cats132K searches a year

02 · Price

A sale here is worth $14.61.

Listings sell for $14.61 on average, from $4.13 to $26.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $14.61 that is $58K to $73K a year per listing.

Average price
$14.61under the $15 to $100 sweet spot
Price range
$4.13–$26.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$58K–$73K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #8 within Grooming. It carries 13,506 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#8in Grooming
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
13,506per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Flea Shampoo for Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 135%
  • Brand 231%
  • Brand 312%
  • Brand 411%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Flea Shampoo for Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.8× · 11 of 12 months tracked

Search terms

Top Flea Shampoo for Cats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea shampoo for cats132K/yr
  • cat flea shampoo96K/yr
  • kitten flea shampoo27K/yr
  • flea and tick shampoo for cats24K/yr
  • cat shampoo flea and tick24K/yr
  • flea shampoo for kittens19K/yr
  • flea bath for cats19K/yr
  • cat flea and tick shampoo8K/yr
  • shampoo para pulgas de gato8K/yr
  • cat flea shampoo kills eggs7K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Shampoo for Cats

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
28%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Did not work as expected”
A buyer, on “Functionality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Flea Shampoo for Cats questions

Answered from the same tracked data.