Is flea repellent for humans profitable to sell on Amazon United States?

The niche generates $114K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the flea repellent for humans niche?

11 brands and 44 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in flea repellent for humans?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 1.3%.

When does demand for flea repellent for humans peak?

Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.5× the quietest.

What does it cost to enter the flea repellent for humans niche?

Listings span $7.43–$26.58; the average listing price is $16.04 (sweet spot $15–$100). The average incumbent carries 10,926 reviews — the moat a new listing must climb.

flea repellent for humans

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.3%

return rate — above 6% kills the launch gate

Growth

Great+81.2%

90-day search growth — must beat 0% to launch

Avg price

Great$16.04

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.43–$26.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$114K

$114K/yr · 110K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,925.75

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, flea repellent for humans is a $114K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 57/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

flea repellent for humans market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $128K–$160K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 6.5%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

SALLYEANDER25%
NatureStop18%
Trail Hound Pet Supply Co.13%
Repel10%
Terro9%
Insect Shield6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.5×

Open Trend

Top flea repellent for humans search terms

flea repellent for humans58K/yr +104.1%6.6% conv.
flea repellent for human skin12K/yr +59.5%5.2% conv.
anti flea lotion for humans10K/yr +31.2%4.4% conv.
human flea repellent8K/yr +85.9%5.0% conv.
flea spray for humans6K/yr +68.7%6.2% conv.
flea lotion for humans3K/yr +130.2%7.7% conv.
human flea treatment3K/yr +115.1%5.6% conv.
anti flea for humans6K/yr -22.3%2.5% conv.
anti flea humans3K/yr +140.0%0.0% conv.

All search terms

Top flea repellent for humans products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SALLYEANDER No Bite Me Natural Bug & Insect Repellent Lotion - DEET-Free Anti-Itch Cream - Safe for Kids Infants & Adults - Repels Mosquitoes Black Flies Fleas & Ticks - Made in USA 2oz

SALLYEANDER$14.484.3★13,960 rev

Trail Guard Natural Extra Strength Insect Flea and Tick Spray for Dogs Cats People & Home (16oz Cedarwood & Rosemary)

Trail Hound Pet Supply Co.$26.034.3★377 rev

NatureStop Flea Repellent for Humans (3oz)

NatureStop$10.364.0★107 rev

Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas

Repel$7.434.6★16,223 rev

TERRO Indoor Electric Flea Trap and Killer Refillable Plug in Bug Trap

Terro$17.713.9★8,999 rev

Newest

by launch date

Ultrasonic Pest Control Repeller (2-Pack) Plug in Flea Rat Roach Mosquito Cockroaches Rodent Spider Scorpion Fruit Fly Insect Indoor Plug Getter Robo Caminho 1

Ever Pest$26.58417 rev

10mo ago

NatureStop Flea Repellent for Humans (3oz)

NatureStop$10.36107 rev

1y ago

NatureStop Flea Repellent for Humans (6oz)

NatureStop$16.12107 rev

1y ago

Trail Guard Natural Extra Strength Insect Flea and Tick Spray for Dogs Cats People & Home (16oz Cedarwood & Rosemary)

Trail Hound Pet Supply Co.$26.03377 rev

2y ago

Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free

Boogie$11.492,690 rev

3y ago

What buyers say about flea repellent for humans

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control22%

“Mosquito repellent”

Smell20%

“Love the smell”

Quality-Overall10%

“Industrial grade quality”

Ease Of Use7%

“The bottle is easy to use”

Advertised Vs Actual Product7%

“As advertised”

Value For Money4%

“Great quality for the price”

Spray/Flow3%

“This works better than a spray”

Efficiency2%

“Works well”

Allergies2%

“Great on children with allergies”

Strength2%

“Effective weapon”

What buyers complain about

Functionality-Overall24%

“Not Effective”

Pest/Insect Control15%

“Mosquitoes still bite me”

Smell13%

“Strong smell”

Value For Money7%

“Not worth the price”

Spray/Flow3%

“Sprayer not good”

Leak-Proof3%

“Bottle leaks”

Size-Overall3%

“The jar is very small”

Quality-Overall2%

“Low quality”

Allergies2%

“irritated his skin”

Adhesion/Stickiness2%

“I'm unsure about the stickiness”

Top return reasons

Functionality-Overall17%

Size-Overall14%

Value For Money12%

Smell10%

Advertised Vs Actual Product9%

Leak-Proof9%

Pest/Insect Control8%

Spray/Flow6%

Defective Material/Parts5%

Adhesion/Stickiness1%

Common questions

Is flea repellent for humans profitable to sell on Amazon United States?: The niche generates $114K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the flea repellent for humans niche?: 11 brands and 44 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in flea repellent for humans?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 1.3%.
When does demand for flea repellent for humans peak?: Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.5× the quietest.
What does it cost to enter the flea repellent for humans niche?: Listings span $7.43–$26.58; the average listing price is $16.04 (sweet spot $15–$100). The average incumbent carries 10,926 reviews — the moat a new listing must climb.