Flea Collar for Dogs

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.6M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

+56.0%

Conversion, latest week

13.5%

Market size, estimated

$20.6Ma year

Peak month

April3.5× the quietest month

Top search term

seresto flea collar for dogs811K searches a year

Listings sell for $45.17 on average, from $3.81 to $98.73. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 50,000 to 60,000 of them. At $45.17 that is $2.3M to $2.7M a year per listing.

Average price

$45.17inside the $15 to $100 sweet spot

Price range

$3.81–$98.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

50,000–60,000

Revenue per listing a year

$2.3M–$2.7M

Returns

0.8%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Flea & Tick Control. It carries 42,110 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#4in Flea & Tick Control

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

42,110per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months