Flea Collar for Cats

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.7M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+48.1%

Conversion, latest week

13.0%

Market size, estimated

$7.7Ma year

Peak month

July2.5× the quietest month

Top search term

cat flea collar475K searches a year

Listings sell for $32.90 on average, from $3.80 to $97.98. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $32.90 that is $658K to $823K a year per listing.

Average price

$32.90inside the $15 to $100 sweet spot

Price range

$3.80–$97.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

20,000–25,000

Revenue per listing a year

$658K–$823K

Returns

0.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Flea & Tick Control. It carries 15,270 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#9in Flea & Tick Control

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

15,270per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months