flea
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$7.58–$39.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$103K$103K/yr · 85K searches
Review moat
Bad24,291.61avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flea is a $103K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
flea market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $103K–$137K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 7.1%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
77
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
3%
- Vet's Best86%
- ADAMS3%
- Wondercide2%
- PetArmor2%
- Ortho2%
- Terro1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +37.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 10.8×
Top flea search terms
- vets best49K/yr
- fleas/ ticks for home treatment29K/yr
- vet best3K/yr
- flees3K/yr
- kill fleas on dogs1K/yr
- dog ticks removal treatment260/yr
- flea removal dogs132/yr
Top flea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vets Best Indoor Flea and Tick Spray Dog Flea and Tick Treatment for Home Plant-Based Formula with Natural Oils Kills Fleas Eggs & Ticks on Contact Made in USA 32 oz
Vet's Best$14.194.2★87,397 rev
Vets Best Dog Pain Relief Supplement Natural Aspirin Alternative for Hip & Joint Support Arthritis & Aches Relief Tablets for Dogs 150 Count
Vet's Best$20.664.4★17,020 rev
Vets Best Flea and Tick Yard and Dog Kennel Spray Mosquito Repellent with Certified Natural Oils Plant Safe with Ready-to-Use Hose Attachment Flea and Tick Prevention for Dogs 32 oz
Vet's Best$15.804.2★31,484 rev
Vets Best Cat Hairball Relief Digestive Aid Vet Formulated Hairball Support Remedy Hairball Relief for Cats Classic Chicken Flavor 60 Chewable Tablets
Vet's Best$8.674.3★5,582 rev
Vets Best Dog Allergy Chews Seasonal Allergy Chews for Dogs Dog Itching Skin Relief Chews Anti Itch for Dogs 60 Chewable Tablets
Vet's Best$11.044.0★10,434 rev
Newest
by launch date
Vets Best Flea & Tick Home Spray for Cats Plant-Based Flea and Tick Treatment with Cotton Spice Scent Gentle Flea Mist for Indoor Use Made in USA Natural Cat Flea Control 32 oz
Vet's Best$15.7024,373 rev
Vets Best Natural Flea and Tick Easy Spray for Dogs Cotton Spice Scent Natural Flea & Tick Prevention Kills Pests on Contact Plant-Based Formula Made in USA 14 oz
Vet's Best$12.6187,397 rev
Vets Best Cat Hairball Relief Digestive Aid Vet Formulated Hairball Support Remedy Hairball Relief for Cats Classic Chicken Flavor 180 Chewable Tablets
Vet's Best$19.605,582 rev
Vets Best Healthy Coat Shed & Itch Relief for Dogs Relieve Dogs Skin Irritation and Shedding Due to Seasonal Allergies or Dermatitis 150 Chewable Tablets
Vet's Best$23.5010,216 rev
Vets Best Probiotic Soft Chews Dog Supplement Supports Dog Digestive Health Promotes a Healthy Gut 90 Day Supply
Vet's Best$37.301,289 rev
Trending
90-day click momentumVets Best Natural Flea and Tick Easy Spray for Dogs Cotton Spice Scent Natural Flea & Tick Prevention Kills Pests on Contact Plant-Based Formula Made in USA 14 oz
Vet's Best$12.614.2★
Vets Best Natural Flea and Tick Drops for Dogs Natural Topical Flea Prevention with Certified Essential Oils Plant-Based Spot-On Treatment for Large Dogs Pest Control 4 Month Supply
Vet's Best$17.993.9★
Vets Best Dog Allergy Chews Seasonal Allergy Chews for Dogs Dog Itching Skin Relief Chews Anti Itch for Dogs 60 Chewable Tablets
Vet's Best$11.044.0★
Vets Best Dog Pain Relief Supplement Natural Aspirin Alternative for Hip & Joint Support Arthritis & Aches Relief Tablets for Dogs 150 Count
Vet's Best$20.664.4★
Wondercide Rose Flea & Tick Spray for Pets Plus Home with Natural Essential Oils 16 fl. oz.
Wondercide$26.414.2★
What buyers say about flea
What buyers praise and complain about, mined from review topics.What buyers love
“Low odor”
“Great product with great results”
“it is easy to open”
“Works as advertised”
“Kills bugs”
“Good price”
“Pet friendly for sure”
“Spray bottle works”
“My dog loved the taste”
“No irritation”
What buyers complain about
“Doesn't work”
“Strong smell”
“Spray didnt work”
“Will not Kill Bugs”
“its just the leaking”
“there is a cheaper way”
“Allergic reaction”
“just kept coming apart”
“Seems like the light bulb is low quality”
“Possible causing dogs to diarrhea”
Top return reasons
Common questions
- Is flea profitable to sell on Amazon United States?
- The niche generates $103K/yr across 28 tracked products. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the flea niche?
- 9 brands and 77 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in flea?
- Top complaints mined from reviews: Functionality-Overall, Smell, Spray/Flow. The return rate is 1.0%.
- When does demand for flea peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 10.8× the quietest.
- What does it cost to enter the flea niche?
- Listings span $7.58–$39.19; the average listing price is $17.16 (sweet spot $15–$100). The average incumbent carries 24,292 reviews — the moat a new listing must climb.