Flapping Bird Cat Toy

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $977K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

4.3%

Market size, estimated

$977Ka year

Peak month

December5.0× the quietest month

Top search term

flying bird cat toy450K searches a year

Listings sell for $16.21 on average, from $5.95 to $32.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $16.21 that is $41K to $49K a year per listing.

Average price

$16.21inside the $15 to $100 sweet spot

Price range

$5.95–$32.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$41K–$49K

Returns

1.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #412 within Toys. It carries 3,387 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

91%

Out of stock, average day

9.7%

Average rank

#412in Toys

Average rating

3.80 starsAmazon United States average 4.42 stars

Average reviews

3,387per listing

Listings tracked

34

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months