Fish Tank Decorations
MaybeThe top 5 brands take only 39% of clicks. But demand is soft, at -12.3% this quarter, so Fish Tank Decorations is a Maybe.
- Flapen Score
- 63 / 100Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 5163
- Market size
- $1.8M/yr7.9M searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 21%top-5 click share · 55 brands · 96 sellers
Flapen Score
Fish Tank Decorations against its category
The dotted line is the Pet Supplies average. Past it, Fish Tank Decorations is stronger. Inside it, weaker.
Market
The Fish Tank Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Tank Decorations 7.9M times last year and spent an estimated $1.8M. The top 5 brands take 39% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 7.9M
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $1.8Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- aquarium decor1.4M searches a year
02 · Price
A sale here is worth $11.37.
Listings sell for $11.37 on average, from $4.06 to $29.34. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At $11.37 that is $23K to $28K a year per listing.
- Average price
- $11.37under the $15 to $100 sweet spot
- Price range
- $4.06–$29.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $23K–$28K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Fish & Aquatic Pets. It carries 2,846 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Fish & Aquatic Pets
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 2,846per listing
- Listings tracked
- 84
04 · Newcomers
12 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Fish Tank Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
55 falling
Sellers
96
Top-5 brand share
39%
Top 20: 72%
Top-5 click share
21%
Top 20: 52%
Open market
58%
- Brand 119%
- Brand 25%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Fish Tank Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Fish Tank Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aquarium decor1.4M/yr
- fish tank decor822K/yr
- fish tank accessories1.2M/yr
- betta fish tank accessories883K/yr
- fish tank decorations1.2M/yr
- aquarium plants483K/yr
- aquarium decorations347K/yr
- beta fish tank decor242K/yr
- aquarium accessories266K/yr
- fish decor160K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Tank Decorations
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Tank Decorations questions
Answered from the same tracked data.









