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Fish Tank Decorations

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -12.3% this quarter, so Fish Tank Decorations is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$1.8M/yr7.9M searches / yr
90-day growth
-12.3%search demand this quarter
Competition
21%top-5 click share · 55 brands · 96 sellers

Flapen Score

Fish Tank Decorations against its category

The dotted line is the Pet Supplies average. Past it, Fish Tank Decorations is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Tank Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Tank Decorations 7.9M times last year and spent an estimated $1.8M. The top 5 brands take 39% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
7.9M
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.0%
Market size, estimated
$1.8Ma year
Peak month
January1.3× the quietest month
Top search term
aquarium decor1.4M searches a year

02 · Price

A sale here is worth $11.37.

Listings sell for $11.37 on average, from $4.06 to $29.34. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At $11.37 that is $23K to $28K a year per listing.

Average price
$11.37under the $15 to $100 sweet spot
Price range
$4.06–$29.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
2,000–2,500
Revenue per listing a year
$23K–$28K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Fish & Aquatic Pets. It carries 2,846 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#51in Fish & Aquatic Pets
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,846per listing
Listings tracked
84

04 · Newcomers

12 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
12Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fish Tank Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

96

Top-5 brand share

39%

Top 20: 72%

Top-5 click share

21%

Top 20: 52%

Open market

58%

  • Brand 119%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Fish Tank Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fish Tank Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium decor1.4M/yr
  • fish tank decor822K/yr
  • fish tank accessories1.2M/yr
  • betta fish tank accessories883K/yr
  • fish tank decorations1.2M/yr
  • aquarium plants483K/yr
  • aquarium decorations347K/yr
  • beta fish tank decor242K/yr
  • aquarium accessories266K/yr
  • fish decor160K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Tank Decorations

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Too short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fish Tank Decorations questions

Answered from the same tracked data.