Fish Dog Treats
MaybeAn estimated 0.0% of orders come back. But demand is soft, at +6.8% this quarter, so Fish Dog Treats is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 5159
- Market size
- $462K/yr219K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 535 sellers
Flapen Score
Fish Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Fish Dog Treats is stronger. Inside it, weaker.
Market
The Fish Dog Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Dog Treats 219K times last year and spent an estimated $462K. The top 5 brands take 82% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $462K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $462Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- fish dog treats29K searches a year
02 · Price
A sale here is worth $19.35.
Listings sell for $19.35 on average, from $7.22 to $49.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $19.35 that is $15K to $19K a year per listing.
- Average price
- $19.35inside the $15 to $100 sweet spot
- Price range
- $7.22–$49.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$19K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #484 within Food. It carries 1,314 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #484in Food
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,314per listing
- Listings tracked
- 29
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Fish Dog Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
535
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
15%
- Brand 130%
- Brand 227%
- Brand 317%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (9 brands, 15%)
Demand
Fish Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Fish Dog Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish dog treats29K/yr
- fish treats for dogs27K/yr
- plato dog treats19K/yr
- freeze dried minnows for dogs18K/yr
- dog fish treats18K/yr
- dried fish for dogs15K/yr
- freeze dried fish for dogs15K/yr
- dog treats fish13K/yr
- fish for dogs10K/yr
- freeze dried sardines for dogs7K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Dog Treats
We read the reviews and the return reasons for every product selling here.
“Smelled fishy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Dog Treats questions
Answered from the same tracked data.