Fish Dog Treats
MaybeAn estimated 0.0% of orders come back. But demand is soft, at +6.8% this quarter, so Fish Dog Treats is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 5159
- Market size
- $462K/yr219K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 535 sellers
Flapen Score
Fish Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Fish Dog Treats is stronger. Inside it, weaker.
Market
The Fish Dog Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Dog Treats 219K times last year and spent an estimated $462K. The top 5 brands take 82% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $462K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $462Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- fish dog treats29K searches a year
02 · Price
A sale here is worth $19.35.
Listings sell for $19.35 on average, from $7.22 to $49.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $19.35 that is $15K to $19K a year per listing.
- Average price
- $19.35inside the $15 to $100 sweet spot
- Price range
- $7.22–$49.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$19K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #484 within Food. It carries 1,314 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #484in Food
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,314per listing
- Listings tracked
- 29
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Fish Dog Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vital Essentials Freeze Dried Minnows Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1 oz Bag
- Price
- $10.48
- Rating
- 4.7/5
- Reviews
- 2,687
- Age
- 3y ago

Plato Pet Treats Fish Dog Treats - Air-Dried Single Ingredient Pet Treat - Omega 3 & 6 Fatty Acids to Support Skin and Coat - 100% Whole Fish - Wild Caught Baltic Herring - 3oz - 2 Pack
- Price
- $22.93
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 7mo ago

Icelandic+ Whole Fish Herring - 3oz Bag - Dog Treats Pure Wild-Caught Air-Dried Fish Single Ingredient Snack Pet Chew Just The Fish Nothing Else
- Price
- $12.25
- Rating
- 4.7/5
- Reviews
- 2,115
- Age
- 5y ago

Vital Essentials Freeze Dried Minnows Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 2.5 oz Bag
- Price
- $21.83
- Rating
- 4.7/5
- Reviews
- 2,687
- Age
- 3y ago

Plato Pet Treats Fish Dog Treats - Air-Dried Single Ingredient Pet Treat - Omega 3 & 6 Fatty Acids to Support Skin and Coat - 100% Whole Fish - Wild Caught Baltic Sprat - 3 oz - 2 Pack
- Price
- $23.24
- Rating
- 4.6/5
- Reviews
- 4,097
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Midwest Legacy Freeze Dried Sardines for Dogs & Cats (8 Oz) - 100% Whole Sardines Single Ingredient Rich in Omega 3 & Protein Freeze Dried Fish Dog Treats Grain Free No Additives Dog Training Treats
- Price
- $20.78
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1y ago

Pawaura Freeze Dried Minnows Dog & Cat Treats Made in USA Single Ingredient Dog Treats High Protein Minnows for Dogs Raw Dried Fish Rich in Omega-3 for Skin & Coat Health (2oz)
- Price
- $9.85
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 2mo ago

Icelandic+ Whole Fish: Sprat - 2oz Bag - Dog Treats Wild- Caught 2.5-3 Crunchy Air-Dried Pet Snacks Single Ingredient Just The Fish Nothing Else
- Price
- $8.75
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 1y ago

PLATO Pet Treats Small Bites - Air-Dried Training Treats for Dogs - Supports Healthy Digestion - Limited Ingredients - Salmon 6oz - 2 Pack
- Price
- $23.19
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 7mo ago

PLATO Pet Treats Small Bites - Air-Dried Training Treats for Dogs - Supports Healthy Digestion - Limited Ingredients - Organic Chicken 6oz - 2 Pack
- Price
- $24.99
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 7mo ago
Newest
by launch date
Pawaura Freeze Dried Minnows Dog & Cat Treats Made in USA Single Ingredient Dog Treats High Protein Minnows for Dogs Raw Dried Fish Rich in Omega-3 for Skin & Coat Health (2oz)
- Price
- $9.85
- Rating
- 3.8/5
- Reviews
- 59
- Age
- 2mo ago

PLATO Pet Treats Small Bites - Air-Dried Training Treats for Dogs - Supports Healthy Digestion - Limited Ingredients - Salmon 6oz - 2 Pack
- Price
- $23.19
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 7mo ago

Plato Pet Treats Fish Dog Treats - Air-Dried Single Ingredient Pet Treat - Omega 3 & 6 Fatty Acids to Support Skin and Coat - 100% Whole Fish - Wild Caught Baltic Herring - 3oz - 2 Pack
- Price
- $22.93
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 7mo ago

Plato Pet Treats Fish Dog Treats - Air-Dried Single Ingredient Pet Treat - Omega 3 & 6 Fatty Acids to Support Skin and Coat - 100% Whole Fish - Wild Caught Baltic Sprat - 3 oz - 2 Pack
- Price
- $23.24
- Rating
- 4.6/5
- Reviews
- 4,097
- Age
- 7mo ago

Plato Pet Treats Real Strips - Air-Dried Meat Bars for Dogs - Delicious Limited Ingredient Dog Treats - Grain Free - Original Real Strips Turkey & Pumpkin 18oz - 2 Pack
- Price
- $46.73
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
535
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 90%
Open market
15%
- PLATO30%
- Vital Essentials27%
- Icelandic+17%
- green paws5%
- The Honest Kitchen4%
- The Granville Island Pet Treatery3%
- Open — no brand owns it (9 brands, 15%)
Demand
Fish Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Fish Dog Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fish dog treats29K/yr
- fish treats for dogs27K/yr
- plato dog treats19K/yr
- freeze dried minnows for dogs18K/yr
- dog fish treats18K/yr
- dried fish for dogs15K/yr
- freeze dried fish for dogs15K/yr
- dog treats fish13K/yr
- fish for dogs10K/yr
- freeze dried sardines for dogs7K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Dog Treats
We read the reviews and the return reasons for every product selling here.
“Smelled fishy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Dog Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









