Fish Dog Toy

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

8.8%

Market size, estimated

$186Ka year

Peak month

December8.9× the quietest month

Top search term

floppy fish cat toy73K searches a year

Listings sell for $13.61 on average, from $9.33 to $19.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $13.61 that is $20K to $27K a year per listing.

Average price

$13.61under the $15 to $100 sweet spot

Price range

$9.33–$19.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$27K

Returns

1.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #244 within Toys. It carries 12,852 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#244in Toys

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

12,852per listing

Listings tracked

12

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months