Fish Dog Food
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $130K a year here, so Fish Dog Food is a Maybe.
- Flapen Score
- 51 / 100Ranks 1,808 of 3,978 Pet Supplies niches · on the category median51
- Market size
- $130K/yr73K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 54 sellers
Flapen Score
Fish Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Fish Dog Food is stronger. Inside it, weaker.
Market
The Fish Dog Food market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Dog Food 73K times last year and spent an estimated $130K. The top 5 brands take 86% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $130Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- fish dog food18K searches a year
02 · Price
A sale here is worth $36.64.
Listings sell for $36.64 on average, from $9.02 to $119.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.64 that is $0 to $4K a year per listing.
- Average price
- $36.64inside the $15 to $100 sweet spot
- Price range
- $9.02–$119.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #393 within Food. It carries 2,353 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 74%
- Out of stock, average day
- 9.6%
- Average rank
- #393in Food
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,353per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Fish Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lucy Pet Products Formulas for Life Duck Pumpkin & Quinoa Dry Dog Food All Life Stages Digestive Health Sensitive Stomach and Skin 12lb bag
- Price
- $87.85
- Rating
- 4.4/5
- Reviews
- 859
- Age
- 6y ago

ORIJEN Grain Free Poultry Free High Protein Dry Dog Food Six Fish Recipe 4.5lb Bag
- Price
- $34.84
- Rating
- 4.6/5
- Reviews
- 1,520
- Age
- 7y ago

ORIJEN Grain Free Poultry Free High Protein Dry Dog Food Six Fish Recipe 23.5lb Bag
- Price
- $119.66
- Rating
- 4.6/5
- Reviews
- 1,520
- Age
- 7y ago

Diamond Naturals Skin & Coat Real Salmon and Potato Recipe Dry Dog Food with Quality Protein Omega Fatty Acids Probiotics and Essential Nutrients to Promote Healthy Skin and Coat 30lb
- Price
- $42.67
- Rating
- 4.6/5
- Reviews
- 12,039
- Age
- 8y ago

ORIJEN Grain Free Poultry Free High Protein Dry Dog Food Six Fish Recipe 13lb Bag
- Price
- $69.87
- Rating
- 4.6/5
- Reviews
- 1,520
- Age
- 7y ago
Trending
estimated 90-day click momentum
Lucy Pet Products Formulas for Life Duck Pumpkin & Quinoa Dry Dog Food All Life Stages Digestive Health Sensitive Stomach and Skin 12lb bag
- Price
- $87.85
- Rating
- 4.4/5
- Reviews
- 859
- Age
- 6y ago

ORIJEN Wild Reserve Dry Dog Food Wild-Caught Fish Recipe 4lb Bag
- Price
- $37.74
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 11mo ago

Jinx Premium Dry Dog Food for All Life-Stages - Real Salmon Brown Rice & Sweet Potato Kibble with Superfoods for Immune Support & Probiotics for Digestive Support - No Fillers 4lb
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 2,152
- Age
- 3y ago

Nutrish Rachael Ray Adult Dry Dog Food Real Salmon Veggies & Brown Rice Recipe 26 lb. Bag
- Price
- $38.04
- Rating
- 4.6/5
- Reviews
- 804
- Age
- 4y ago

Redbarn Pet Products All-Natural Premium Rolled Dog Food Beef Recipe - Soft Semi-Moist Wet Formula for High Protein Diet Training Rewards & Treat Pill Concealer - 4 lb 1 Count
- Price
- $16.34
- Rating
- 4.1/5
- Reviews
- 938
- Age
- 22y ago
Newest
by launch date
ORIJEN Wild Reserve Dry Dog Food Wild-Caught Fish Recipe 4lb Bag
- Price
- $37.74
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 11mo ago

Blue Buffalo Life Protection Formula Adult Dry Dog Food Helps Build and Maintain Strong Muscles Made with Natural Ingredients Salmon & Brown Rice Recipe 5-lb. Bag
- Price
- $17.84
- Rating
- 4.6/5
- Reviews
- 717
- Age
- 1y ago

Jinx Premium Dry Dog Food for All Life-Stages - Real Salmon Brown Rice & Sweet Potato Kibble with Superfoods for Immune Support & Probiotics for Digestive Support - No Fillers 4lb
- Price
- $9.02
- Rating
- 4.6/5
- Reviews
- 2,152
- Age
- 3y ago

Lucy Pet Products Chicken Formula Dog Food Roll 4 lb Meaty Semi-Moist Dog Food (100600075)
- Price
- $21.77
- Rating
- 3.9/5
- Reviews
- 237
- Age
- 4y ago

Lucy Pet Products Chicken Formula Dog Food Roll 1 lb Meaty Semi-Moist Dog Food (100600073)
- Price
- $10.58
- Rating
- 3.9/5
- Reviews
- 237
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
54
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 91%
Open market
12%
- ORIJEN42%
- Lucy Pet Products34%
- DIAMOND NATURALS5%
- Blue Buffalo3%
- VICTOR3%
- Taste of the Wild2%
- Open — no brand owns it (7 brands, 12%)
Demand
Fish Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Fish Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fish dog food18K/yr
- lucy dog food21K/yr
- orijen six fish4K/yr
- dog food fish7K/yr
- lucy pet dog food9K/yr
- orijen six fish dog food6K/yr
- lucy pet2K/yr
- lucy pet food2K/yr
- six fish orijen dog food2K/yr
- orijen dog food six fish1K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Dog Food
We read the reviews and the return reasons for every product selling here.
“It smells disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









