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Fish Bowl

Maybe

The top 5 brands take only 29% of clicks. But an estimated 6.0% of orders come back, so Fish Bowl is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$91K/yr165K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
21%top-5 click share · 64 brands · 91 sellers

Flapen Score

Fish Bowl against its category

The dotted line is the Pet Supplies average. Past it, Fish Bowl is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Bowl market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Bowl 165K times last year and spent an estimated $91K. The top 5 brands take 29% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
1.8%
Market size, estimated
$91Ka year
Peak month
August2.1× the quietest month
Top search term
fish bowls47K searches a year

02 · Price

A sale here is worth $29.97.

Listings sell for $29.97 on average, from $4.14 to $160.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.97 that is $0 to $3K a year per listing.

Average price
$29.97inside the $15 to $100 sweet spot
Price range
$4.14–$160.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #266 within Fish & Aquatic Pets. It carries 555 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
8.5%
Average rank
#266in Fish & Aquatic Pets
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
555per listing
Listings tracked
91

04 · Newcomers

7 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Fish Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

64 falling

Sellers

91

Top-5 brand share

29%

Top 20: 70%

Top-5 click share

21%

Top 20: 55%

Open market

67%

  • Brand 18%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Fish Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Fish Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish bowls47K/yr
  • fish bowl with lid19K/yr
  • beta fish bowl21K/yr
  • hydroponic fish tank19K/yr
  • betta bowl11K/yr
  • betta fish tank with divider8K/yr
  • beta bowl7K/yr
  • goldfish bowl starter kit7K/yr
  • fish tank bowl6K/yr
  • multiple betta fish tank6K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Bowl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
6.0%of orders come back
“To small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fish Bowl questions

Answered from the same tracked data.