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Fire Hose Dog Toy

Fail

Demand is soft, at -13.9% this quarter, so Fire Hose Dog Toy is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$101K/yr107K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
57%top-5 click share · 14 brands · 46 sellers

Flapen Score

Fire Hose Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Fire Hose Dog Toy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Hose Dog Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Hose Dog Toy 107K times last year and spent an estimated $101K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
7.0%
Market size, estimated
$101Ka year
Peak month
December6.1× the quietest month
Top search term
fire hose dog toy32K searches a year

02 · Price

A sale here is worth $13.42.

Listings sell for $13.42 on average, from $6.63 to $20.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.42 that is $3K to $7K a year per listing.

Average price
$13.42under the $15 to $100 sweet spot
Price range
$6.63–$20.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #364 within Toys. It carries 5,361 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#364in Toys
Average rating
3.70 starsAmazon United States average 4.42 stars
Average reviews
5,361per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fire Hose Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

46

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

13%

  • Brand 163%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Fire Hose Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Fire Hose Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire hose dog toy32K/yr
  • firehose dog toys for aggressive chewers25K/yr
  • canvas dog toy10K/yr
  • firehose dog toy10K/yr
  • fire hose dog toys for aggressive chewers10K/yr
  • firehose toys for dogs8K/yr
  • firehose dog toys4K/yr
  • fire hose dog toys5K/yr
  • firehouse dog toys3K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Hose Dog Toy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
45%of negative reviews mention “Durability”
1.4%of orders come back
“Falls apart”
A buyer, on “Durability”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fire Hose Dog Toy questions

Answered from the same tracked data.