fipronil for cats
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$23.67avg listing price — sweet spot $15–$100
Price range
Great$11.22–$53.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Great+64.4%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad11,291.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$26K$26K/yr · 12K searches
According to Flapen's Amazon United States niche tracking, fipronil for cats is a $26K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 57/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
fipronil for cats market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $30K–$36K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 9.2%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 70%
- Out of stock
- 5.0%
- Avg brand age
- 68 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
31
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
7%
- Fiproguard47%
- APEX ANIMAL HEALTH16%
- Amazon Basics11%
- PetArmor8%
- Advantage6%
- TevraPet5%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +64.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.7×
Top fipronil for cats search terms
- fipronil for cats7K/yr
- sentry fiproguard for cats2K/yr
- sentry flea and tick for cats3K/yr
- solimo flea and tick prevention for cats65/yr
Top fipronil for cats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sentry Fiproguard for Cats Flea and Tick Prevention for Cats (1.5 Pounds and Over) Includes 3 Month Supply of Topical Flea Treatments
Fiproguard$17.724.0★1,682 rev
Sentry Fiproguard for Cats Flea and Tick Prevention for Cats 1.5 lbs and Over 6 Month Supply
Fiproguard$26.514.1★12,126 rev
Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection
APEX ANIMAL HEALTH$23.294.1★1,775 rev
Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count
Amazon Basics$24.004.1★7,231 rev
PetArmor Plus Flea and Tick Prevention for Cats over 1.5 lbs Cat Flea and Tick Treatment 6 Doses Waterproof Topical Fast Acting
PetArmor$35.584.2★61,259 rev
Newest
by launch date
Flea and Tick Prevention for Cats & Kittens Topical Cat Flea and Tick Treatment Fast-Acting & Long-Lasting 6-Dose Supply
Articats$27.46266 rev
Topical Flea and Tick for Large Cats: Waterproof Topical Cat Flea and Tick Fast-Acting & Long-Lasting at Home Control for Cats Over 9 lbs and 8 Weeks or Older 6-Dose Supply
ProElobara$28.05243 rev
Advantage Topical Cat Flea Treatment and Prevention for Large Cats Over 9 lbs. | Apply Flea Drops Monthly | 2 Treatments
Advantage$14.661,767 rev
Advantage Topical Cat Flea Treatment and Prevention for Small Cats 2-9 lbs. | Apply Flea Drops Monthly | 2 Treatments
Advantage$14.791,883 rev
Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection
APEX ANIMAL HEALTH$23.291,775 rev
Trending
90-day click momentumFlea and Tick Prevention for Cats & Kittens Topical Cat Flea and Tick Treatment Fast-Acting & Long-Lasting 6-Dose Supply
Articats$27.463.9★
Apex Plus Flea Treatment for Cats 1.5+ lbs | 3-Month Supply | Cat Flea and Tick Treatment Drops | 24-Hour Activation Waterproof 30-Day Protection
APEX ANIMAL HEALTH$16.534.1★
Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count
Amazon Basics$24.004.1★
Topical Flea and Tick for Large Cats: Waterproof Topical Cat Flea and Tick Fast-Acting & Long-Lasting at Home Control for Cats Over 9 lbs and 8 Weeks or Older 6-Dose Supply
ProElobara$28.054.0★
Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection
APEX ANIMAL HEALTH$23.294.1★
What buyers say about fipronil for cats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Excellent product”
“Easy to use”
“it doesn't irritates my cats skin”
“As advertised”
“Works great on my cat”
“It works great”
“Good smell”
“The waterproof feature is a bonus since it stays effective even if my cat gets wet”
“Been using it for years”
What buyers complain about
“DOESN'T WORK”
“Skin irritation”
“Well cheaper isn't always better”
“Not very long lasting”
“Needs better quality control”
“For two days she's had stomach issues”
“This smells like gasoline”
“Ineffective”
“Did absolutely nothing for fleas”
“Does not work as advertised”
Top return reasons
Common questions
- Is fipronil for cats profitable to sell on Amazon United States?
- The niche generates $26K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +64.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the fipronil for cats niche?
- 11 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in fipronil for cats?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.3%.
- When does demand for fipronil for cats peak?
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 2.7× the quietest.
- What does it cost to enter the fipronil for cats niche?
- Listings span $11.22–$53.15; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 11,292 reviews — the moat a new listing must climb.