Is finn allergy & itch profitable to sell on Amazon United States?

The niche generates $74K/yr across 28 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the finn allergy & itch niche?

9 brands and 559 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in finn allergy & itch?

Top complaints mined from reviews: Taste-Overall, Allergies, Value For Money. The return rate is 0.1%.

When does demand for finn allergy & itch peak?

Demand peaks in Jan–Jul; the busiest month runs 2.3× the quietest.

What does it cost to enter the finn allergy & itch niche?

Listings span $9.77–$58.18; the average listing price is $29.31 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.

finn allergy & itch

Worth a look

Shows low returns (0.1%), but a small market ($74K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible$29.31

avg listing price — sweet spot $15–$100

Price range

Great$9.77–$58.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,594.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Market size

Bad$74K

$74K/yr · 100K searches

According to Flapen's Amazon United States niche tracking, finn allergy & itch is a $74K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

finn allergy & itch market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $88K–$117K; units × avg price
Launch success: 10%; 1 of 10 new (360d)
Conversion rate: 2.5%
Avg BSR: #1,528
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 9.7%
Avg brand age: 62 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

559

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

Finn47%
Accretion11%
Adventure Time10%
Carlyle9%
Pleasantly Warm9%
Beekeeper's Naturals6%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

Peak months: Jan, Jul · busiest ÷ quietest = 2.3×

Open Trend

Top finn allergy & itch search terms

finn76K/yr +6.2%2.0% conv.
bee propolis for dogs10K/yr -39.2%6.6% conv.
bee glue propolis for dogs6K/yr -40.1%4.2% conv.
propolis for dogs4K/yr -37.6%3.8% conv.
finn dog supplements4K/yr -37.2%10.4% conv.

All search terms

Top finn allergy & itch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 28 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Finn Allergy & Itch Soft Chews for Dogs | Colostrum & Bee Propolis | 90 Ct

Finn$33.754.0★5,785 rev

Adventure Time Mens Finn Character Hat White One Size

Adventure Time$19.114.5★1,358 rev

Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement

Carlyle$10.024.6★284 rev

Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)

Beekeeper's Naturals$13.654.6★26,590 rev

Accretion Bee Propolis for Dogs & Cats 2 fl oz Dental Defense & Respiratory Health Supports Seasonal Immunity & Immune System Natural Oral Care Supplement

Accretion$33.414.0★2 rev

Newest

by launch date

Bee Propolis Oral Spray for Dogs & Cats 3.4 fl oz Gum Relief for Gingivitis Reduce Plaque & Bad Breath Post-Surgery Healing Support Immune System Boost Pet Dental Care

Accretion$28.930 rev

4mo ago

Bee Propolis Spray for Dogs & Cats Oral Care Spray to Soothe Gums & Freshen Breath Plant-Based Formula with Calendula & Aloe Vera 3.4 fl oz for Daily Dental Health Support

Accretion$34.592 rev

6mo ago

Accretion Bee Propolis for Dogs & Cats 2 fl oz Dental Defense & Respiratory Health Supports Seasonal Immunity & Immune System Natural Oral Care Supplement

Accretion$33.412 rev

6mo ago

Accretion Bee Propolis for Dogs and Cats 4oz Dental Defense & Respiratory Health Supports Seasonal Immunity & Immune System Natural Oral Care Supplement for Fresh Breath & Gum Comfort

Accretion$25.711 rev

6mo ago

Pleasantly Warm Bee Propolis Spray for Dogs & Cats 3.4 fl oz - Breath Freshener Gum Health Support Dental CareGums Health Natural Plant-Based Active Formula

Pleasantly Warm$35.945 rev

7mo ago

What buyers say about finn allergy & itch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Very reliable product”

Taste-Overall11%

“It tastes pretty good too”

Pet Friendly8%

“Our dogs absolutely loved these”

Breathability7%

“No more bad breath”

Cough Relief5%

“This reall soothe an irritated throat”

Efficiency4%

“Seems to be effective”

Ease Of Chewing/Swallowing4%

“Best chew”

Immunity Booster3%

“It has really helped boost my immunity”

Ease Of Use3%

“Easy and convenient”

Cold Relief3%

“It has helped me stay well through flu season”

What buyers complain about

Taste-Overall12%

“Taste is mild”

Allergies12%

“out with allergies”

Value For Money10%

“Too Expensive”

Smell4%

“you know that their breath can smell quite deadly”

Breathability4%

“the breath had become a bit unpleasant”

Cough Relief4%

“I didn't feel a relief with the cough”

Functionality-Overall4%

“Not effective”

Size-Overall4%

“The container is very small”

Ease Of Chewing/Swallowing3%

“These chews are really not very healthy”

Ease Of Use2%

“Very inconvenient to use”

Top return reasons

Size-Overall26%

Taste-Overall18%

Advertised Vs Actual Product11%

Functionality-Overall8%

Value For Money7%

Smell6%

Ingredients-Overall5%

Indigestion4%

Breathability3%

Flavor3%

Common questions

Is finn allergy & itch profitable to sell on Amazon United States?: The niche generates $74K/yr across 28 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the finn allergy & itch niche?: 9 brands and 559 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in finn allergy & itch?: Top complaints mined from reviews: Taste-Overall, Allergies, Value For Money. The return rate is 0.1%.
When does demand for finn allergy & itch peak?: Demand peaks in Jan–Jul; the busiest month runs 2.3× the quietest.
What does it cost to enter the finn allergy & itch niche?: Listings span $9.77–$58.18; the average listing price is $29.31 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.

finn allergy & itch

finn allergy & itch market data

Competition & brand share

Demand & seasonality

Top finn allergy & itch search terms

Top finn allergy & itch products on Amazon

Top sellers

Newest

Trending

What buyers say about finn allergy & itch

What buyers love

What buyers complain about

Top return reasons

Common questions

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