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Finger Toothbrush for Dogs

Fail

Prices span $3.93–$16.79, mostly outside the sweet spot, so Finger Toothbrush for Dogs is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$460K/yr337K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
80%top-5 click share · 9 brands · 14 sellers

Flapen Score

Finger Toothbrush for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Finger Toothbrush for Dogs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Finger Toothbrush for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Finger Toothbrush for Dogs 337K times last year and spent an estimated $460K. The top 5 brands take 86% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $460K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
14.0%
Market size, estimated
$460Ka year
Peak month
August1.4× the quietest month
Top search term
dog finger toothbrush83K searches a year

02 · Price

A sale here is worth $9.74.

Listings sell for $9.74 on average, from $3.93 to $16.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $9.74 that is $29K to $39K a year per listing.

Average price
$9.74under the $15 to $100 sweet spot
Price range
$3.93–$16.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$29K–$39K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Health Supplies. It carries 5,054 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Health Supplies
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
5,054per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Finger Toothbrush for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • Brand 140%
  • Brand 221%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Finger Toothbrush for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Finger Toothbrush for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog finger toothbrush83K/yr
  • finger toothbrush for dogs73K/yr
  • dog toothbrush finger65K/yr
  • dog finger toothbrush small breed22K/yr
  • finger brush for dogs teeth20K/yr
  • finger dog toothbrush10K/yr
  • finger toothbrush for small dogs9K/yr
  • jasper 360 dog finger toothbrush5K/yr
  • dog finger brush for teeth cleaning3K/yr
  • pet finger toothbrush6K/yr

Reviews and returns

What reviews say buyers love and hate about Finger Toothbrush for Dogs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
40%of negative reviews mention “Size-Overall”
0.9%of orders come back
“But these things just wouldn't fit - they're too narrow”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Finger Toothbrush for Dogs questions

Answered from the same tracked data.