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Filter Floss

Maybe

An estimated 0.5% of orders come back. But demand is soft, at +7.5% this quarter, so Filter Floss is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$243K/yr188K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
60%top-5 click share · 13 brands · 24 sellers

Flapen Score

Filter Floss against its category

The dotted line is the Pet Supplies average. Past it, Filter Floss is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filter Floss market on Amazon at a glance

Shoppers on Amazon United States searched for Filter Floss 188K times last year and spent an estimated $243K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Apr. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
10.0%
Market size, estimated
$243Ka year
Peak month
April1.8× the quietest month
Top search term
filter floss92K searches a year

02 · Price

A sale here is worth $12.93.

Listings sell for $12.93 on average, from $5.05 to $22.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.93 that is $13K to $16K a year per listing.

Average price
$12.93under the $15 to $100 sweet spot
Price range
$5.05–$22.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #228 within Fish & Aquatic Pets. It carries 1,004 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
3.4%
Average rank
#228in Fish & Aquatic Pets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,004per listing
Listings tracked
20

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Filter Floss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

20%

  • Brand 137%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Filter Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Filter Floss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filter floss92K/yr
  • aquarium filter floss38K/yr
  • filter floss for fish tank36K/yr
  • filter floss aquarium8K/yr
  • aquarium floss7K/yr
  • filter fiber3K/yr
  • filter floss for saltwater aquarium3K/yr

Reviews and returns

What reviews say buyers love and hate about Filter Floss

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Filtration”
22%of negative reviews mention “Thickness”
0.5%of orders come back
“thickness of the filter”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Filter Floss questions

Answered from the same tracked data.