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Filled Dog Bones

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 99% of clicks, so Filled Dog Bones is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$524K/yr206K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
64%top-5 click share · 6 brands · 21 sellers

Flapen Score

Filled Dog Bones against its category

The dotted line is the Pet Supplies average. Past it, Filled Dog Bones is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filled Dog Bones market on Amazon at a glance

Shoppers on Amazon United States searched for Filled Dog Bones 206K times last year and spent an estimated $524K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $524K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
13.0%
Market size, estimated
$524Ka year
Peak month
December2.4× the quietest month
Top search term
filled dog bones48K searches a year

02 · Price

A sale here is worth $19.61.

Listings sell for $19.61 on average, from $4.11 to $78.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $19.61 that is $15K to $20K a year per listing.

Average price
$19.61inside the $15 to $100 sweet spot
Price range
$4.11–$78.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #56 within Treats. It carries 1,603 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#56in Treats
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,603per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Filled Dog Bones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 231%
  • Brand 324%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Filled Dog Bones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Filled Dog Bones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filled dog bones48K/yr
  • filled bones for dogs15K/yr
  • stuffed dog bones15K/yr
  • peanut butter filled dog bones14K/yr
  • shin bones for dogs12K/yr
  • filled dog bones for large dogs14K/yr
  • stuffed bones for dogs11K/yr
  • filled bones8K/yr
  • dog filled bones8K/yr
  • redbarn filled bones9K/yr

Reviews and returns

What reviews say buyers love and hate about Filled Dog Bones

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Durability”
<0.1%of orders come back, a rate Amazon rounds to zero
“Breaks apart”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Filled Dog Bones questions

Answered from the same tracked data.