Fillable Dog Toys

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

455K

Growth, 90 days vs prior 90

-59.5%

Conversion, latest week

1.7%

Market size, estimated

$124Ka year

Peak month

December3.6× the quietest month

Top search term

freeze bone102K searches a year

Listings sell for $16.53 on average, from $6.30 to $40.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.53 that is $2K to $4K a year per listing.

Average price

$16.53inside the $15 to $100 sweet spot

Price range

$6.30–$40.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #169 within Feeding & Watering Supplies. It carries 1,970 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#169in Feeding & Watering Supplies

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,970per listing

Listings tracked

36

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months