Fi Collar Tracker for Dogs

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

0.8%

Market size, estimated

$198Ka year

Peak month

December1.6× the quietest month

Top search term

fi collar91K searches a year

Listings sell for $118.99 on average, from $47.41 to $183.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $118.99 that is $0 to $12K a year per listing.

Average price

$118.99above the $15 to $100 sweet spot

Price range

$47.41–$183.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

6.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #41 within Collars, Harnesses & Leashes. It carries 1,056 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

90%

Out of stock, average day

8.7%

Average rank

#41in Collars, Harnesses & Leashes

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

1,056per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months