Is farmina dog food profitable to sell on Amazon United States?

The niche generates $612K/yr across 13 tracked products. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the farmina dog food niche?

2 brands and 17 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in farmina dog food?

Top complaints mined from reviews: Ingredients-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.

What does it cost to enter the farmina dog food niche?

Listings span $39.17–$115.50; the average listing price is $60.95 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.

farmina dog food

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$60.95

avg listing price — sweet spot $15–$100

Price range

Great$39.17–$115.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good533.62

avg incumbent reviews — the moat a new listing must climb

Market size

Good$612K

$612K/yr · 192K searches

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, farmina dog food is a $612K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

farmina dog food market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $610K–$762K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 5.2%
Avg BSR: #848
Page quality: 0%
Prime: 100%
Sponsored: 15%
Out of stock: 0.0%
Avg brand age: 95 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Farmina Pet Foods69%
N&D31%

Demand

Weekly Amazon search volume, last 45 weeks — +21.4% search growth over the last 90 days.

Open Trend

Top farmina dog food search terms

farmina dog food78K/yr +42.4%3.3% conv.
n&d dog food26K/yr +2.9%5.5% conv.
farmina21K/yr +25.2%2.4% conv.
n&d22K/yr -6.4%2.1% conv.
farmina n&d dog food13K/yr +18.3%3.5% conv.
n & d dog food8K/yr +5.1%3.8% conv.
n and d dog food8K/yr +10.3%6.2% conv.
nd dog food5K/yr +24.1%4.9% conv.
farmina n&d4K/yr +74.3%2.8% conv.
farmina pet foods6K/yr -62.3%0.8% conv.

All search terms

Top farmina dog food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lamb & Blueberry Adult Medium & Maxi

Farmina Pet Foods$42.074.6★806 rev

Farmina - Natural & Delicious Pumpkin Grain-Free Lamb & Blueberry Dry Dog Food 26.4lb Bag

Farmina Pet Foods$115.504.6★627 rev

Farmina Natural & Delicious Quinoa Functional Skin and Coat Venison Coconut and Turmeric Adult Dry Dog Food 5.5 Pounds

N&D$47.434.6★180 rev

Mini Lamb & Blueberry Grain Free Pumpkin Dog Food by Farmina

N&D$43.344.6★987 rev

Mini Breed Adult Grain Free Pumpkin Chicken & Pomegranate Dry Dog Food by Farmina

Farmina Pet Foods$39.174.6★746 rev

Newest

by launch date

Farmina N&D Ancestral Grain Formula Medium & Maxi Lamb Pumpkin & Blueberry Adult Dog Food

N&D$106.19489 rev

6y ago

Farmina Natural & Delicious Low-Grain Chicken Dog 26.4lb Medium

Farmina Pet Foods$94.55322 rev

7y ago

Farmina N&D Ocean Cod Pumpkin and Orange Medium & Maxi Dry Dog Food 5.5 Pounds

Farmina Pet Foods$45.74221 rev

7y ago

Farmina Pet Foods Weight Management Lamb

N&D$47.33216 rev

8y ago

Farmina N&D Quinoa Urinary Duck Formula Adult Dry Cat Food 3.3lb

Farmina Pet Foods$41.92922 rev

8y ago

What buyers say about farmina dog food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly36%

“My dog does very well on this product”

Quality-Overall27%

“Excellent quality for my picky princess”

Ingredients-Overall7%

“High quality ingredients, no fillers”

Flavor6%

“Comes in different flavors and sizes”

Size-Overall4%

“The bag is a decent size”

Ease Of Chewing/Swallowing2%

“digestion is great”

Smell2%

“It smells good for a dog food”

Allergies2%

“This dog food has stopped my dogs food allergies and stomach issues”

Locally Manufactured1%

“This bag says it was made in the USA”

Taste-Overall1%

“he loves the taste”

What buyers complain about

Ingredients-Overall19%

“Ingredients not correct”

Value For Money15%

“it is so expensive”

Advertised Vs Actual Product10%

“False Advertising- has chicken”

Allergies10%

“Now were stuck with $100 worth of food our cat is allergic to”

Smell7%

“it smells terrible”

Quality-Overall7%

“Can't seem to find the same quality anywhere else”

Contamination6%

“Contaminated batch”

Indigestion6%

“It threw off his whole digestive system in fact that now 2 MONTHS LATER I am still trying to fix his digestion”

Size-Overall3%

“However, it only comes in a small bag so no sooner get it and quickly need more”

Top return reasons

Advertised Vs Actual Product44%

Size-Overall24%

Flavor12%

Ingredients-Overall6%