farmers dog treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$23.40avg listing price — sweet spot $15–$100
Price range
Great$8.79–$50.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+58.1%90-day search growth — must beat 0% to launch
Market size
Okay$146K$146K/yr · 31K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,235avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, farmers dog treats is a $146K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
farmers dog treats market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $117K–$140K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 20.0%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- JustFoodForDogs91%
- Vital Essentials5%
- Pur Luv4%
Demand
Weekly Amazon search volume, last 45 weeks — +58.1% search growth over the last 90 days.Top farmers dog treats search terms
- just chicken dog treats11K/yr
- just food for dogs treats12K/yr
- chicken breast dog treats5K/yr
- dried chicken dog treats3K/yr
Top farmers dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Just Food for Dogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Chicken Breast 5 oz
JustFoodForDogs$18.424.8★1,915 rev
JustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 18 oz
JustFoodForDogs$50.334.8★1,915 rev
JustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 2.5 oz Pack of 4
JustFoodForDogs$38.334.8★1,915 rev
JustFoodForDogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Pumpkin 5 oz
JustFoodForDogs$11.644.1★211 rev
Vital Essentials Freeze Dried Dog Treats | Chicken Breast Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
Vital Essentials$8.794.3★2,421 rev
Newest
by launch dateJustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 2.5 oz Pack of 4
JustFoodForDogs$38.331,915 rev
Vital Essentials Freeze Dried Dog Treats | Chicken Breast Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
Vital Essentials$8.792,421 rev
Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew
Pur Luv$12.8817,033 rev
JustFoodForDogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Pumpkin 5 oz
JustFoodForDogs$11.64211 rev
Just Food for Dogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Chicken Breast 5 oz
JustFoodForDogs$18.421,915 rev
Trending
90-day click momentumJustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 18 oz
JustFoodForDogs$50.334.8★
Just Food for Dogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Chicken Breast 5 oz
JustFoodForDogs$18.424.8★
JustFoodForDogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Pumpkin 5 oz
JustFoodForDogs$11.644.1★
Vital Essentials Freeze Dried Dog Treats | Chicken Breast Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag
Vital Essentials$8.794.3★
JustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 2.5 oz Pack of 4
JustFoodForDogs$38.334.8★
What buyers say about farmers dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dog approved”
“great taste”
“Clean ingredients”
“the quality and how fresh they are is worth it”
“the smell is natural”
“easy to chew”
“It's very good, fresh, and delicious”
“Good value for the price”
“the great flavor”
“Nice size”
What buyers complain about
“smelled like fish”
“Wish they were cheaper”
“Gave my dog diarrhea”
“they are totally dried out”
“Theyre huge”
“Dogs were a little slow to eat them”
“Too hard”
“Poor quality”
“its like a jerky so its easy to break”
“It was so thin they just were crushed”
Top return reasons
Common questions
- Is farmers dog treats profitable to sell on Amazon United States?
- The niche generates $146K/yr across 6 tracked products. 90-day search growth is +58.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the farmers dog treats niche?
- 3 brands and 13 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in farmers dog treats?
- Top complaints mined from reviews: Smell, Value For Money, Indigestion. The return rate is 0.0%.
- What does it cost to enter the farmers dog treats niche?
- Listings span $8.79–$50.33; the average listing price is $23.40 (sweet spot $15–$100). The average incumbent carries 4,235 reviews — the moat a new listing must climb.