Farmers Dog Treats
FailThe top 5 brands take 100% of clicks, so Farmers Dog Treats is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $146K/yr31K searches / yr
- 90-day growth
- +58.1%search demand this quarter
- Competition
- 96%top-5 click share · 3 brands · 13 sellers
Flapen Score
Farmers Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Farmers Dog Treats is stronger. Inside it, weaker.
Market
The Farmers Dog Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Farmers Dog Treats 31K times last year and spent an estimated $146K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 20.0% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +58.1%
- Conversion, latest week
- 20.0%
- Market size, estimated
- $146Ka year
- Top search term
- just chicken dog treats11K searches a year
02 · Price
A sale here is worth $23.40.
Listings sell for $23.40 on average, from $8.79 to $50.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $23.40 that is $12K to $18K a year per listing.
- Average price
- $23.40inside the $15 to $100 sweet spot
- Price range
- $8.79–$50.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Treats. It carries 4,235 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Treats
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,235per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Farmers Dog Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 191%
- Brand 25%
- Brand 34%
Demand
Farmers Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Farmers Dog Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- just chicken dog treats11K/yr
- just food for dogs treats12K/yr
- chicken breast dog treats5K/yr
- dried chicken dog treats3K/yr
Reviews and returns
What reviews say buyers love and hate about Farmers Dog Treats
We read the reviews and the return reasons for every product selling here.
“smelled like fish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Farmers Dog Treats questions
Answered from the same tracked data.