Farmers Dog Food

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

9.2%

Market size, estimated

$5.6Ma year

Peak month

January3.5× the quietest month

Top search term

fresh pet498K searches a year

Listings sell for $23.89 on average, from $3.27 to $77.32. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $23.89 that is $143K to $191K a year per listing.

Average price

$23.89inside the $15 to $100 sweet spot

Price range

$3.27–$77.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$143K–$191K

Returns

0.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #271 within Food. It carries 1,349 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

0.6%

Average rank

#271in Food

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,349per listing

Listings tracked

36

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months