Is fancy feast gems profitable to sell on Amazon United States?

The niche generates $271K/yr across 9 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the fancy feast gems niche?

2 brands and 20 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fancy feast gems?

Top complaints mined from reviews: Smell, Value For Money, Flavor. The return rate is 0.0%.

When does demand for fancy feast gems peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the fancy feast gems niche?

Listings span $12.61–$27.08; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 1,627 reviews — the moat a new listing must climb.

fancy feast gems

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$12.61–$27.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.75

avg listing price — sweet spot $15–$100

Market size

Okay$271K

$271K/yr · 98K searches

Review moat

Okay1,627.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fancy feast gems is a $271K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

fancy feast gems market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $236K–$315K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 17.6%
Avg BSR: #179
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Nutrish97%
Rachael Ray3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -13.0% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top fancy feast gems search terms

rachel ray wet cat food50K/yr -28.7%15.0% conv.
nutrish wet cat food25K/yr +6.9%15.5% conv.
rachael ray wet cat food11K/yr +21.6%12.7% conv.
rachael ray cat food wet6K/yr +20.0%10.1% conv.
rachael ray nutrish wet cat food5K/yr +53.3%11.2% conv.

All search terms

Top fancy feast gems products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nutrish Grain Free Ocean Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)

Nutrish$12.614.2★4,382 rev

Nutrish Grain Free Chicken Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)

Nutrish$12.644.1★4,659 rev

Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)

Nutrish$13.474.3★1,493 rev

Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)

Nutrish$13.154.2★694 rev

Nutrish Rachael Ray Broth Variety Pack 1.4 oz. Pouches 12 Count 2 Pack

Nutrish$23.004.3★1,645 rev

Newest

by launch date

Rachael Ray Nutrish Premium Wet Cat Food Chicken Lovers Variety Pack Grain Free 12 Count (Pack of 1)

Rachael Ray$12.95404 rev

7y ago

Nutrish Rachael Ray Broth Variety Pack 1.4 oz. Pouches 12 Count 2 Pack

Nutrish$23.001,645 rev

8y ago

Rachael Ray Nutrish Purrfect Entrees Natural Wet Cat Food Wild Caught Salmon 2 Ounce Cup (Pack of 12) Grain Free

Nutrish$13.83377 rev

8y ago

Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)

Nutrish$13.15694 rev

9y ago

Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)

Nutrish$13.471,493 rev

9y ago

What buyers say about fancy feast gems

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly44%

“Cat happy”

Quality-Overall10%

“Quality seems good”

Value For Money8%

“Great price”

Flavor7%

“The variety pack is helpful because it comes with different flavors”

Advertised Vs Actual Product5%

“As described”

Smell4%

“The food smells good”

Ingredients-Overall4%

“Free of fish oils and seafood ingredients”

Taste-Overall3%

“Taste of food for picky cats”

Moist/Dry1%

“I still think it's a viable option because it seemed to be very hydrating”

Soft Feel1%

“3 months after switching to Nutrish, her coat is back and soft and shiny”

What buyers complain about

Smell15%

“Very bad chemical smell”

Value For Money13%

“A wast of $30”

Flavor9%

“hate this flavor”

Ingredients-Overall8%

“The formula was totally changed”

Size-Overall8%

“to bad it couldn't be a little larger container”

Indigestion7%

“Diarrhea”

Moist/Dry6%

“It has chunks of dry looking cat food in it”

Ease Of Use4%

“Hard to open”

Texture/Consistency-Overall4%

“Texture was awful”

Quality-Overall4%

“Quality has gone”

Top return reasons

Quality-Overall29%

Ease Of Use21%

Ingredients-Overall7%

Escape Proof7%

Smell7%