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Fancy Feast Gems

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Fancy Feast Gems is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$271K/yr98K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
88%top-5 click share · 2 brands · 20 sellers

Flapen Score

Fancy Feast Gems against its category

The dotted line is the Pet Supplies average. Past it, Fancy Feast Gems is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fancy Feast Gems market on Amazon at a glance

Shoppers on Amazon United States searched for Fancy Feast Gems 98K times last year and spent an estimated $271K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
17.6%
Market size, estimated
$271Ka year
Peak month
August2.3× the quietest month
Top search term
rachel ray wet cat food50K searches a year

02 · Price

A sale here is worth $15.75.

Listings sell for $15.75 on average, from $12.61 to $27.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $15.75 that is $20K to $24K a year per listing.

Average price
$15.75inside the $15 to $100 sweet spot
Price range
$12.61–$27.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$24K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Food. It carries 1,627 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#179in Food
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,627per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Fancy Feast Gems products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Fancy Feast Gems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Fancy Feast Gems search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rachel ray wet cat food50K/yr
  • nutrish wet cat food25K/yr
  • rachael ray wet cat food11K/yr
  • rachael ray cat food wet6K/yr
  • rachael ray nutrish wet cat food5K/yr

Reviews and returns

What reviews say buyers love and hate about Fancy Feast Gems

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very bad chemical smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fancy Feast Gems questions

Answered from the same tracked data.