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Fancy Feast Beef Feast in Gravy

Fail

The top 5 brands take 100% of clicks, so Fancy Feast Beef Feast in Gravy is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$338K/yr80K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
67%top-5 click share · 3 brands · 33 sellers

Flapen Score

Fancy Feast Beef Feast in Gravy against its category

The dotted line is the Pet Supplies average. Past it, Fancy Feast Beef Feast in Gravy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fancy Feast Beef Feast in Gravy market on Amazon at a glance

Shoppers on Amazon United States searched for Fancy Feast Beef Feast in Gravy 80K times last year and spent an estimated $338K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 21.5% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
21.5%
Market size, estimated
$338Ka year
Top search term
fancy feast beef15K searches a year

02 · Price

A sale here is worth $19.62.

Listings sell for $19.62 on average, from $13.08 to $25.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $19.62 that is $15K to $20K a year per listing.

Average price
$19.62inside the $15 to $100 sweet spot
Price range
$13.08–$25.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Food. It carries 3,949 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#136in Food
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,949per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
99 months

Products

Top Fancy Feast Beef Feast in Gravy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Fancy Feast Beef Feast in Gravy search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Fancy Feast Beef Feast in Gravy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fancy feast beef15K/yr
  • fancy feast beef pate16K/yr
  • beef cat food8K/yr
  • fancy feast wet cat food beef6K/yr
  • beef wet cat food5K/yr
  • beef pate cat food5K/yr
  • wet cat food beef5K/yr
  • beef cat food wet6K/yr
  • fancy feast pate beef5K/yr
  • fancy feast beef feast in gravy5K/yr

Reviews and returns

What reviews say buyers love and hate about Fancy Feast Beef Feast in Gravy

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“The only thing is it a little expensive”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fancy Feast Beef Feast in Gravy questions

Answered from the same tracked data.