fancy feast beef feast in gravy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$19.62avg listing price — sweet spot $15–$100
Price range
Great$13.08–$25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$338K$338K/yr · 80K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,948.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fancy feast beef feast in gravy is a $338K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
fancy feast beef feast in gravy market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $294K–$392K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 21.5%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 99 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Fancy Feast96%
- ZIWI2%
- Strongheart2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 9 weeks — +0.2% search growth over the last 90 days.Top fancy feast beef feast in gravy search terms
- fancy feast beef15K/yr
- fancy feast beef pate16K/yr
- beef cat food8K/yr
- fancy feast wet cat food beef6K/yr
- beef wet cat food5K/yr
- beef pate cat food5K/yr
- wet cat food beef5K/yr
- beef cat food wet6K/yr
- fancy feast pate beef5K/yr
- fancy feast beef feast in gravy5K/yr
Top fancy feast beef feast in gravy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purina Fancy Feast Tender Beef Feast Classic Grain Free Wet Cat Food Pate - (Pack of 24) 3 oz. Cans
Fancy Feast$21.344.6★3,971 rev
Purina Fancy Feast Gravy Lovers Beef Feast Grilled Gourmet Cat Food in Wet Cat Food Gravy - (Pack of 24) 3 oz. Cans
Fancy Feast$21.284.6★2,705 rev
Purina Fancy Feast Grilled Wet Cat Food Beef Feast in Wet Cat Food Gravy - (Pack of 24) 3 oz. Cans
Fancy Feast$21.244.6★1,927 rev
Purina Fancy Feast Petites Tender Beef Entree With Carrots in Gravy Gourmet Wet Cat Food - (Pack of 12) 2.8 oz. Tubs
Fancy Feast$13.084.5★2,370 rev
Purina Fancy Feast Gravy Lovers Beef Feast Pate in Wet Cat Food Gravy - (Pack of 24) 3 oz. Cans
Fancy Feast$21.574.7★529 rev
Newest
by launch date
ZIWI Peak Wet Cat Food All Natural High Protein Grain Free Limited Ingredient with Superfoods (Beef Case of 6 3oz Cans)
ZIWI$16.3235 rev
Purina Fancy Feast Gravy Lovers Beef Feast Pate in Wet Cat Food Gravy - (Pack of 24) 3 oz. Cans
Fancy Feast$21.57529 rev
A Strong Heart Canned Wet Cat Food Beef Dinner Pat - 3 oz Cans (Pack of 24) Made in The USA with Real Beef
Strongheart$16.771,183 rev
Purina Fancy Feast Petites Tender Beef Entree With Carrots in Gravy Gourmet Wet Cat Food - (Pack of 12) 2.8 oz. Tubs
Fancy Feast$13.082,370 rev
Purina Fancy Feast Senior Wet Cat Food 7 Years Plus Beef Feast Pate - (Pack of 24) 3 oz. Cans
Fancy Feast$21.321,571 rev
Trending
90-day click momentum
Fancy Feast Poultry and Beef Feast Classic Pate Collection Grain Free Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans
Fancy Feast$25.264.7★
Purina Fancy Feast Chicken and Beef Classic Pate Collection Grain Free Wet Cat Food Variety Pack - (Pack of 24) 3 Oz. Pull-Top Cans
Fancy Feast$21.274.7★
A Strong Heart Canned Wet Cat Food Beef Dinner Pat - 3 oz Cans (Pack of 24) Made in The USA with Real Beef
Strongheart$16.774.2★
ZIWI Peak Wet Cat Food All Natural High Protein Grain Free Limited Ingredient with Superfoods (Beef Case of 6 3oz Cans)
ZIWI$16.324.7★
Purina Fancy Feast Tender Beef and Liver Feast Classic Grain Free Wet Cat Food Pate - (Pack of 24) 3 oz. Cans
Fancy Feast$21.314.6★
What buyers say about fancy feast beef feast in gravy
What buyers praise and complain about, mined from review topics.What buyers love
“Cats Love it”
“Good Flavors”
“Great value”
“Great product and quality always consistent”
“She loves the taste”
“Quick, easy and cats love these”
“perfect portion size for my normal size cat”
“moisture content is good for the price”
“Doesnt smell as terrible as some other cat foods so thats a plus”
“Tried and True”
What buyers complain about
“The only thing is it a little expensive”
“Entire box stinks so bad”
“I dont like the ingredients list”
“Potential change in quality”
“certain flavors only”
“false advertising”
“Leaking”
“Can be difficult to open”
“A more expensive brand actually gave my cats bloody diarrhea”
“the last 6 months or so the pieces have gotten smaller”
Top return reasons
Common questions
- Is fancy feast beef feast in gravy profitable to sell on Amazon United States?
- The niche generates $338K/yr across 15 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the fancy feast beef feast in gravy niche?
- 3 brands and 33 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fancy feast beef feast in gravy?
- Top complaints mined from reviews: Value For Money, Smell, Ingredients-Overall. The return rate is 0.0%.
- What does it cost to enter the fancy feast beef feast in gravy niche?
- Listings span $13.08–$25.81; the average listing price is $19.62 (sweet spot $15–$100). The average incumbent carries 3,949 reviews — the moat a new listing must climb.