Fake Fish
MaybeThe products selling today average only 4.3★. But shoppers spend an estimated $87K a year here, so Fake Fish is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $87K/yr197K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 47 sellers
Flapen Score
Fake Fish against its category
The dotted line is the Pet Supplies average. Past it, Fake Fish is stronger. Inside it, weaker.
Market
The Fake Fish market on Amazon at a glance
Shoppers on Amazon United States searched for Fake Fish 197K times last year and spent an estimated $87K. The top 5 brands take 59% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $87Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- fake fish101K searches a year
02 · Price
A sale here is worth $13.78.
Listings sell for $13.78 on average, from $5.77 to $30.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.78 that is $1K to $3K a year per listing.
- Average price
- $13.78under the $15 to $100 sweet spot
- Price range
- $5.77–$30.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #259 within Fish & Aquatic Pets. It carries 1,084 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #259in Fish & Aquatic Pets
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 1,084per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Fake Fish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
47
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
44%
Top 20: 80%
Open market
37%
- Brand 131%
- Brand 211%
- Brand 39%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Fake Fish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Fake Fish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fake fish101K/yr
- floating fish18K/yr
- artificial fish15K/yr
- fake swimming fish9K/yr
- fake fish for aquarium8K/yr
- realistic fish8K/yr
- fake floating fish5K/yr
- fake fish for fish tank6K/yr
- fake aquarium fish5K/yr
- fake fish for tank6K/yr
Reviews and returns
What reviews say buyers love and hate about Fake Fish
We read the reviews and the return reasons for every product selling here.
“Of course they are not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fake Fish questions
Answered from the same tracked data.