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Ez Whelp

Fail

Shoppers spend an estimated $11K a year here, so Ez Whelp is a Fail.

Flapen Score
32
32 / 100
Ranks 3,807 of 3,978 Pet Supplies niches · −19 vs the category median of 51
Market size
$11K/yr24K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
53%top-5 click share · 11 brands · 18 sellers

Flapen Score

Ez Whelp against its category

The dotted line is the Pet Supplies average. Past it, Ez Whelp is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Whelp market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Whelp 24K times last year and spent an estimated $11K. The top 5 brands take 88% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
0.3%
Market size, estimated
$11Ka year
Peak month
January1.4× the quietest month
Top search term
ez whelp whelping box7K searches a year

02 · Price

A sale here is worth $161.27.

Listings sell for $161.27 on average, from $24.19 to $473.58. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $161.27 that is $0 to $16K a year per listing.

Average price
$161.27above the $15 to $100 sweet spot
Price range
$24.19–$473.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #233 within Crates, Houses & Pens. It carries 1,049 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
58%
Out of stock, average day
5.5%
Average rank
#233in Crates, Houses & Pens
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,049per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Ez Whelp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

9%

  • Brand 162%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Ez Whelp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ez Whelp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ez whelp whelping box7K/yr
  • ez whelp6K/yr
  • ezwhelp5K/yr
  • ez whelping box3K/yr
  • dura whelp2K/yr
  • dura whelp whelping box1K/yr

Reviews and returns

What reviews say buyers love and hate about Ez Whelp

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Quality-Overall”
4.1%of orders come back
“Very poor quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ez Whelp questions

Answered from the same tracked data.