Is evangers canned dog food profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 56 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (66/100).

How competitive is the evangers canned dog food niche?

4 brands and 87 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in evangers canned dog food?

Top complaints mined from reviews: Indigestion, Value For Money, Smell. The return rate is 0.0%.

When does demand for evangers canned dog food peak?

Demand peaks in May–Jun; the busiest month runs 1.5× the quietest.

What does it cost to enter the evangers canned dog food niche?

Listings span $13.78–$97.36; the average listing price is $36.42 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.

evangers canned dog food

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$36.42

avg listing price — sweet spot $15–$100

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$13.78–$97.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Market size

Great$1.1M

$1.1M/yr · 250K searches

Review moat

Good561.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, evangers canned dog food is a $1.1M/yr Amazon United States market (250K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 66/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

evangers canned dog food market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $728K–$911K; units × avg price
Launch success: —; 1 of 4 new (360d)
Conversion rate: 11.6%
Avg BSR: #290
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 0.3%
Avg brand age: 84 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 67%

Open market

Merrick38%
I AND LOVE AND YOU32%
Evanger's30%
Blue Buffalo1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.5×

Open Trend

Top evangers canned dog food search terms

merrick wet dog food75K/yr +1.3%7.5% conv.
i and love and you dog food49K/yr +0.5%10.5% conv.
evangers canned dog food51K/yr -13.9%7.9% conv.
evangers dog food14K/yr -13.3%3.8% conv.
merrick canned dog food10K/yr +13.1%6.7% conv.
evangers wet dog food10K/yr -25.5%5.2% conv.
evangers8K/yr -0.5%5.4% conv.
organic canned dog food7K/yr -30.9%4.2% conv.
merrick dog food wet6K/yr -13.1%8.3% conv.
i love and you dog food5K/yr -7.2%11.0% conv.

All search terms

Top evangers canned dog food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Merrick Grain Free Premium And Natural Canned Dog Food Soft And Healthy Poultry Free Wet Recipe Real Beef Lamb And Bison - (Pack of 12) 12.7 oz. Cans

Merrick$42.454.5★1,041 rev

Merrick Grain Free Wet Dog Food Premium Gluten Free Canned Variety Pack Beef Chicken and Turkey Recipes - (Pack of 12) 12.7 oz. Cans

Merrick$45.014.3★919 rev

I and love and you Baked & Saucy Dry Dog Food with Gravy Coating Beef & Sweet Potato Recipe Grain-Free Prebiotics & Probiotics Real Meat No Fillers 4 Pound Bag

I AND LOVE AND YOU$16.644.3★1,028 rev

I and love and you Wet Dog Food - Baad Mooon On The Rise Variety Pack - Beef + Lamb Grain Free Filler Free 13oz can 6pk

I AND LOVE AND YOU$13.784.2★806 rev

Evangers Heritage Classic Beef Dog Food 12 Count 12.5 oz Each Grain & Gluten Free Single-Source Protein Kosher Qualified & Endorsed by Chicago Rabbinical Council

Evanger's$28.024.6★258 rev

Newest

by launch date

I AND LOVE AND YOU Baked and Saucy Dry Dog Food - Lamb + Sweet Potato - Prebiotic + Probiotic Real Meat Grain Free No Fillers 4lb Bag

I AND LOVE AND YOU$18.0518 rev

11mo ago

I AND LOVE AND YOU Baked and Saucy Dry Dog Food - Lamb + Sweet Potato - Prebiotic + Probiotic Real Meat Grain Free No Fillers 10.25lb Bag

I AND LOVE AND YOU$41.2718 rev

11mo ago

Evangers Heritage Classics for Dogs Variety Pack 2 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Balanced & Nutritious

Evanger's$23.983 rev

12mo ago

Evangers Heritage Classics for Dogs Variety Pack 6 Count 12.5 oz

Evanger's$23.9352 rev

12mo ago

Evangers Heritage Classics for Dogs Variety Pack 4 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Nutrient-Rich & Balanced

Evanger's$40.113 rev

1y ago

What buyers say about evangers canned dog food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly41%

“Dog loves it”

Taste-Overall11%

“My dog loves this food”

Quality-Overall9%

“Great, high quality dog food”

Value For Money6%

“Reasonable Price”

Ingredients-Overall4%

“Ingredients seem of good quality”

Smell4%

“It smells nice”

Flavor3%

“eats with no problems which tells me the flavor is good”

Size-Overall3%

“Good size”

Texture/Consistency-Overall2%

“Always consistent”

Ease Of Chewing/Swallowing2%

“They munch it quickly”

What buyers complain about

Indigestion16%

“diarrhea from it”

Value For Money12%

“it has gotten way too expensive”

Smell12%

“Awful smell”

Allergies8%

“My cat is allergic to everything”

Ingredients-Overall6%

“I just happened to look at ingredients”

Ease Of Chewing/Swallowing5%

“refuses to eat it”

Flavor4%

“Ive noticed that different flavors have different pricing for some reason”

Size-Overall4%

“The box was too large”

Texture/Consistency-Overall3%

“Stella does not like the texture”

Durability2%

“it does not hold up very well”

Top return reasons

Indigestion31%

Smell26%

Flavor8%

Functionality-Overall8%

Leak-Proof8%

Certifications8%

Hard Feel4%