Esa

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

1.3%

Market size, estimated

$30Ka year

Peak month

August1.5× the quietest month

Top search term

esa44K searches a year

Listings sell for $12.05 on average, from $6.05 to $27.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.05 that is $0 to $1K a year per listing.

Average price

$12.05under the $15 to $100 sweet spot

Price range

$6.05–$27.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.9%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #368 within Collars, Harnesses & Leashes. It carries 2,195 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

74%

Out of stock, average day

8.2%

Average rank

#368in Collars, Harnesses & Leashes

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,195per listing

Listings tracked

23

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months