Is equimax horse dewormer profitable to sell on Amazon United States?

The niche generates $362K/yr across 13 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the equimax horse dewormer niche?

10 brands and 106 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.

When does demand for equimax horse dewormer peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.0× the quietest.

What does it cost to enter the equimax horse dewormer niche?

Listings span $15.97–$68.45; the average listing price is $29.09 (sweet spot $15–$100). The average incumbent carries 7,871 reviews — the moat a new listing must climb.

equimax horse dewormer

Worth a look

Shows low returns (0.6%), but soft demand (-9.2% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Incredible$29.09

avg listing price — sweet spot $15–$100

Price range

Incredible$15.97–$68.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$362K

$362K/yr · 154K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,871.23

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, equimax horse dewormer is a $362K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

equimax horse dewormer market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $436K–$582K; units × avg price
Launch success: 50%; 3 of 6 new (360d)
Conversion rate: 8.1%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

106

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

Equimax39%
Elanco21%
Euphea8%
VetaSure7%
Poxo5%
NateNatenight5%
Open — no brand owns it (4 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.0×

Open Trend

Top equimax horse dewormer search terms

praziquantel109K/yr -7.7%4.8% conv.
equimax horse dewormer23K/yr -18.6%18.1% conv.
equimax15K/yr -9.6%11.7% conv.
praziquantel dewormer5K/yr -17.7%4.8% conv.
equimax ivermectin/praziquantel horse paste3K/yr +14.5%15.2% conv.

All search terms

Top equimax horse dewormer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Equimax Bimeda Horse Dewormer Paste | Ivermectin & Praziquantel | Broad-Spectrum Wormer with Tapeworm Control | Safe for Foals Pregnant Mares & Breeding Stallions

Equimax$19.354.7★1,319 rev

Elanco Tapeworm Dewormer (praziquantel tablets) for Cats and Kittens 6 Weeks and Older 3-count

Elanco$17.874.6★54,111 rev

Elanco Tapeworm Dewormer (praziquantel tablets) for Dogs 5 Count (Pack of 1) Praziquantel Tablets for Dogs and Puppies 4 Weeks and Older

Elanco$28.834.7★5,919 rev

Euphea Praziquantel for Horse Dewormer for Horse Dogs Cats Poultry & More 14.03% Praziquantel for All Worms Tapeworms Roundworms & Hookworms 100 mL

Euphea$32.454.2★23 rev

VetaSure Tapeworm Dewormer for Cats & Kittens Praziquantel Liquid 100 mL for Cats 6 Weeks & Older Include 3 ml Dropper with Cap

VetaSure$39.874.1★195 rev

Newest

by launch date

Bimeda Equimax Horse Dewormer Paste | Ivermectin & Praziquantel | 3-Pack 6.42g Syringes | Broad-Spectrum Wormer with Tapeworm Control | Safe for Foals Pregnant Mares & Breeding Stallions

Equimax$68.451,319 rev

2mo ago

Pyrantel Pamoate and Praziquantel De-wormer Tablet for Dog & Cat (100 Tablets) Broad-Spectrum Medium and Large Dogs Safe for 6 Weeks & Older

Poxo$30.4314 rev

4mo ago

Poxo Praziquantel for Horses Dewormer for Horse Dogs Cats Poultry & More 14.03% Praziquantel for All Worms Tapeworms Roundworms & Hookworms 100 mL

Poxo$32.210 rev

5mo ago

Praziquantel for Horse & Poultry Supports Digestive Balance & Routine Internal Care 100ml

NateNatenight$36.4620 rev

5mo ago

Euphea Praziquantel for Horse Dewormer for Horse Dogs Cats Poultry & More 14.03% Praziquantel for All Worms Tapeworms Roundworms & Hookworms 100 mL

Euphea$32.4523 rev

8mo ago

Common questions

Is equimax horse dewormer profitable to sell on Amazon United States?: The niche generates $362K/yr across 13 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the equimax horse dewormer niche?: 10 brands and 106 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
When does demand for equimax horse dewormer peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.0× the quietest.
What does it cost to enter the equimax horse dewormer niche?: Listings span $15.97–$68.45; the average listing price is $29.09 (sweet spot $15–$100). The average incumbent carries 7,871 reviews — the moat a new listing must climb.